Affordable handsets
Handset cost is a key affordability barrier for access to telecommunications in developing countries, where people are generally poorer and mobiles provide one of the main means of communication. Our range of lower priced handsets aims to reduce this barrier.
We are working with manufacturers Sagem and ZTE to develop our range of Vodafone-branded, affordable handsets. Prices range from $20-$45 for 2G handsets and from less than $150 US dollars for 3G handsets. This will enable many more people in emerging markets to afford access to mobile technology and the benefits it brings for the first time. In India, for example, handsets such as the Vodafone 125, 225 and 226 have proved very popular.
The first of the new range of affordable handsets – the Vodafone 125 and Vodafone 225 models – were launched in May 2007. The handsets are designed to be attractive and durable, and include popular functions such as text messaging. We have since introduced several new models, including the Vodafone 226, Vodafone 227 and Vodafone 228. These are designed to meet customer demand for affordable, simple to use, stylish handsets. In addition to basic text and voice services, the 227 and 228 models feature colour display, vibrating alert, headset and FM radio.
In April 2008, Vodafone launched three affordable multimedia camera phones designed to enable customers to access the internet in a quick and easy way. The Vodafone 725 is a 3G phone for customers who want to use internet and entertainment services on their mobile, retailing at less than US$150. A solid and reliable phone with a camera, large screen and music player, it is the first handset with ‘plug and go’ internet connectivity using Vodafone Connect and a laptop. The Vodafone 526 and Vodafone 527 come in a classic, slim bar design for customers who are looking for a light and elegant phone with a camera phone and Vodafone live! services.
During 2007/08, we shipped more than 10 million affordable handsets in more than 50 countries.