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Visual impact

Each base station consists of antennas that emit and receive radiofrequency signals, a supporting structure and a cabinet to house network equipment. We use a range of base station designs to ensure we can choose the most suitable for each situation.

Base stations can be placed in a variety of locations. Some are purpose built, some use masts shared with other operators and some are placed on existing structures such as rooftops or lamp posts. A variety of designs help base stations blend in with different local environments.

Where appropriate, we consult local communities and their elected representatives about our proposed base station designs before making a formal planning application. Some local communities prefer a bespoke design such as a tree mast to disguise the base station, while other communities prefer a discreetly-sited standard design.

We use a global database to share examples of best practice across the Group. Our Group Responsible Network Deployment Guidelines also provide best practice examples for reducing visual impact.

These include:

  • Sharing sites with other mobile phone operators
  • Using existing structures to support antennas and house equipment where possible
  • Designing masts to look like street lamps or flagpoles
  • Constructing equipment cabinets from materials that match the environment, or painting them to blend in
  • Positioning masts so they are shielded from the most obvious viewpoint.

Managing visual impact in practice
Here are some examples of how our operating companies manage the visual impact of their base stations:

 

Antenna in an outdoor advertising poleVodafone Portugal uses the antenna of a base station for outdoor advertising in Lisbon.


 

Mobile phone base station in a churchSome of our operating companies disguise mobile phone base stations in churches and other buildings.


 

Antenna hidden in trees

Antenna hidden in a tree

Many of our operating companies locate antennas in trees to disguise the base stations.