Material issues
We have conducted extensive research and stakeholder engagement to prioritise issues according to their financial and reputational impact on our business and the level of concern of those stakeholders most affected by our operations. These issues are the most significant to our business.
We use a 'materiality matrix' to map out the issues of greatest importance to our company and our stakeholders. We then apply the matrix to each key issue to help us identify which sub-topics within each issue are most relevant and therefore where we should focus our efforts on each issue. See more on our process for assessing materiality.

Guided by our issue mapping we identified the following issues as global priorities for Vodafone:
- Extending access to communications
- Mobile phones, masts and health
- Responsible network deployment
- Content standards
- Clear pricing
- Privacy
- CR in our supply chain
- Energy use and climate change
- Reuse and recycling
- Employment issues
- Ethics
- Public policy
- Tax
Prioritising our reporting of issues
We focus our reporting of CR activities and performance on the issues of greatest concern to Vodafone and our stakeholders. These are identified according to their level on our materiality matrices.
High: For our most material issues, we report on our management activities, set targets and publish data measuring our progress towards them. We provide detailed information on our approach to these issues on this website and report our progress in relevant performance pages.
Medium: Issues that are identified as less material are covered on this website, with commentary text explaining the issue and our approach. However, we do not necessarily report on performance in these areas.
Low: These issues are a much lower priority for Vodafone and are therefore not reported.
Our strategic CR Review focuses on emerging issues and their strategic impact on the company.

