Internal reporting and management systems
We have a robust internal reporting system in place to collect data from local operating companies and measure implementation of our CR programmes across the Group. Our key performance indicators provide a tool for reporting CR data and also act as a management system to monitor CR performance in our local operating companies.
Key performance indicators
Local operating companies report certain CR key performance indicators (KPIs) to the Group quarterly, alongside their financial and operational performance. The data is analysed and reviewed by senior executives to assess the level of commitment, integration, management of issues, and implementation of our CR strategy. The KPIs enable us to benchmark performance, and help identify and share best practice.
The KPIs include qualitative indicators and quantitative data on issues such as energy efficiency, waste management, handset collection, reuse and recycling, and community contributions (see basis for reporting).
The qualitative questions are designed for a yes or no response: a no scores zero and a yes scores points. The points allocated to each question are weighted according to the significance of the issue.
The quantitative data are also translated into scores. The data are used to measure local operating company performance on key CR issues and monitor progress against Group and operating company targets.
Setting targets
The aim of the KPIs is to help improve CR performance in our local operating companies over a five-year period. As a result, some sections ask local operating companies to complete objectives that it is not yet possible for them to achieve. Our objective is for all local operating companies to achieve a score of 100% by 2010.
Data collection and validation
We use a web-based application called Envoy to collect environmental and community information from local operating companies. Group guidelines on data collection and reporting determine the key CR performance indicators. All local operating companies are required to document sources of data, check data accuracy and have data signed off by a senior executive.
Data are reported through a dashboard of indicators that cover management of issues, as well as commitment to and integration of CR. Data are checked and consolidated at Group level.
We report progress publicly on this website and in operating company reports. Our performance is assured as detailed in the scope of the assurance statement.
Environmental management systems
Our local operating companies’ environmental management systems in Greece, Portugal, Spain and the UK are certified to the International Organization for Standardization's ISO 14001 standard. Network operations in Egypt are also ISO 14001-certified.
