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Embedding CR

Internal Communications & Awareness

Our CR performance depends on our employees understanding the issues so they can take responsibility for implementing CR policies across the Group. It is also important that employees can communicate CR issues to customers and other stakeholders effectively.

Maintaining awareness of CR requires regular communications activity. We intend to make sure that everyone, everywhere, receives CR messages and has access to CR information that is relevant and appropiate.

Global CR communications
Our key CR global CR communications include:

  • Special features in each issue of our monthly email news bulletin on issues such as:
    • energy efficiency
    • mobile phones, masts and health
    • handset recycling
    • disaster relief 
  • Features on the Vodafone TV news channel highlighting the socio-economic impact of mobile technology in emerging markets, for example
  • Our global employee handset recycling campaign
  • A dedicated section of our global intranet designed to raise awareness about climate change, including an interactive game to test employees on their knowledge of the issues and a video of our CEO announcing the new CO2 reduction target 
  • ShareIdeas website, an open website sponsored by Vodafone and Nokia that encourages anyone to contribute and exchange ideas on using mobile technology for environmental and social benefits.

Local CR communications
The CR teams in our local operating companies engage with local employees on many CR issues. For example, Vodafone Germany promoted its latest local CR report and covered other CR issues such as climate change through its online employee news service and internal magazine. Vodafone Netherlands ran a company-wide competition between departments (including retail stores) in 2007/08 to increase the number of handsets collected for recycling and has a climate change awareness campaign for employees.

'Are you energy efficient?' flier 

CR training
CR is integrated into our training programmes. New employees receive a booklet on our 'World Around Us' and CR elements are included in training as part of their induction.

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