Our business strategy and our CR strategy are inseparable. Meeting society’s needs creates enormous opportunities to grow our business.
Expanding our business in emerging markets such as Africa and India is extending access to communications to people who rarely had the opportunity to use a phone before. And our responsible approach to issues like privacy and content builds trust and grows our customer base in mature markets.
CR strategy
Our vision for 2010 is to be one of the most trusted companies in the markets where we operate. Our five year CR strategy – developed in 2005 and continually evolving – is designed to help us realise this vision.
It sets clear priorities to:
- Capture the potential of mobile to bring socio-economic value in both emerging economies and developed markets, through broadening access to communications to all sections of society
- Deliver progress against stakeholder expectations on the key areas of climate change, a safe and responsible internet experience, and sustainable products and services
- Ensure our operating standards are of a consistent and appropriate level across the Group.
This strategy is based on our assessment of the key CR-related opportunities and risks for our business. These are prioritised through our issues management and risk assessment.
Our brand essence
Vodafone's brand essence is:
Red: For the passion and spirit that drives us.
Rock Solid: We are dependable and empathetic. People can trust us.
Restless: We're always challenging ourselves to improve.
A strong CR strategy is crucial to our Rock Solid brand essence. It also helps us to live up to our values.
Our values
Our values (or Passions) describe the way Vodafone people are expected to behave within the business:
Passion for customers: "Our customers have chosen to trust us. In return, we must strive to anticipate and understand their needs and delight them with our service."
Passion for our people: "Outstanding people working together make Vodafone exceptionally successful."
Passion for results: "We are action-oriented and driven by a desire to be the best."
Passion for the world around us: "We will help the people of the world to have fuller lives - both through the services we provide and through the impact we have on the world around us."
