We established our CR department seven years ago. From the outset we decided to be ambitious. We do not believe that you can be 'half responsible' or pick and choose the convenient areas to be responsible in, so we set ourselves a simple challenge: to be a recognised leader in CR. Since then we have made progress.
Vodafone has a global team of CR managers in each local operating company. Eleven operating companies publish local CR reports of their own. All operating companies have handset recycling programmes and conduct supplier CR assessments. We are implementing our strategy on energy use and climate change across the Group and access controls are available in all operating companies that offer age-restricted content on Vodafone live!.
But we recognise that as our business evolves, new CR challenges emerge. We identify the issues most material to our business and shape our strategy on these issues through extensive stakeholder engagement.
A key challenge in a company of 60,000 employees is to embed CR at every level in every local operating company. Achieving this means creating an organisational culture where the instinctive course of action is the responsible course of action.
