Engagement is extremely valuable for Vodafone and we think that it is also valuable to our stakeholders. We have learned a lot from our engagement experience globally and we think that sharing this knowledge could be useful for other companies and stakeholders.
We have also found challenges and opportunities for improvement that we would like to discuss. This is the first of the Vodafone CR Dialogues and we want to stimulate debate to take stakeholder engagement a step forward. Please send us your comments, opinions or ideas.
Initially we would like to propose five discussion themes:
- Should multinationals engage locally or globally?
- Is it legitimate to engage with 'opinion formers' such as pressure groups who claim to represent views of a wider public?
- Or is it important to engage a mass stakeholder group through large surveys?
- What is the company's side of the engagement bargain? Must there be a promise to take the messages to senior executives?
- Does too much engagement create "Stakeholder fatigue"?
