Responsible marketing: performance 2007/08
We have:
Updated our marketing guidelines
Updated marketing guidelines were launched as part of our Responsible Marketing, Content and Use Guidelines in 2007/08. These guidelines will now be distributed to all our operating companies as well as relevant marketing agencies and third parties.
Continued to monitor complaints about our marketing
All our local operating companies monitor complaints upheld by advertising regulatory bodies. This includes rulings against Vodafone marketing material by advertising regulatory bodies and courts, as well as other procedures in our operating companies.
In 2007/08, Vodafone’s advertising caused 41 complaints to be upheld by authorities. The most common cause for complaint about our advertising was again insufficiently clear communication of pricing and services.
