Working with industry
We believe that joint action is the best way to ensure Content Standards are upheld effectively across the industry.
Vodafone collaborated with other leading mobile operators and the EU to agree a European Framework for Safer Mobile Use by Younger Teenagers and Children (Safer Mobile Use Framework) in 2007.
Signatories to the Safer Mobile Use Framework are committed to publish national self-regulatory codes on child safety and mobile phones. The codes must cover access control mechanisms, raising awareness and education, classification of commercial content and illegal content. The Safer Mobile Use Framework itself and our implementation of the local codes build on Vodafone’s established Content Standards programme. See performance 2007/08.
Building on the commitments set out in the Safer Mobile Use Framework, Vodafone is leading a pan-industry European education initiative with the EU’s online education resource, EUN Schoolnet. The initiative develops education resources that will support teachers dealing with new mobile and internet technology. See Helping parents and teachers for more information on this project.
Vodafone also worked with the GSMA to establish the Mobile Alliance against Child Sexual Abuse Content in 2008 to tackle illegal content across the industry.