Consumer campaigns: performance 2007/08
We said:
We would launch a campaign in each local operating company to address a locally relevant customer issue by March 2008.
We have:
Launched at least one consumer campaign in 16 local operating companies
Campaigns in each local operating company vary. They address locally relevant issues ranging from bullying and content standards to safe driving, spam and mobile theft (see table). In 2007/08, all but one of our local operating companies (Vodafone Portugal) launched a campaign, so we did not quite meet our target.
For example, Vodafone Italy ran a campaign to launch its guide to help parents understand how children use mobile technology, and how to help them do so responsibly. Vodafone UK teamed up with UK charity BeatBullying to launch the 'CUT-it-Out' anti-bullying campaign in October 2007.
Many of our operating companies continue to run campaigns to encourage consumers to recycle their mobile phones (see consumer recycling campaigns).
