Clear pricing: performance 2007/08
We have:
Improved the transparency of our pricing
Vodafone has introduced a range of offers to enable customers to use their phones more, with greater spend predictability. For example, 'Free Weekend' offers include unlimited calling at the weekend for a clearly communicated set fee. These are available in eight markets: Czech Republic, Germany, Hungary, Ireland, New Zealand, Portugal, Turkey and the UK. Other price plans include unlimited calls to designated family and friend numbers, or unlimited calling within the company for business customers. New packages for data services are also being introduced with clearer, more predictable pricing.
Cut the cost of roaming calls still further
In line with the European regulation, we brought the cost of roaming calls in Europe outside of Passport down to €0.49 per minute (excluding VAT) in the summer of 2007/08, a reduction of more than 30% from the previous year. In 2007/08, 35 million Vodafone customers used our roaming services to make calls or send SMS messages from abroad, up from 30 million in the previous year.
Extended Vodafone Passport to four new markets and doubled the total number of customers using the service
Vodafone Passport is now available to 28 million customers in 17 European markets, enabling customers to take their home tariff abroad with them for a small connection fee per call.
Introduced a new flat-rate tariff for data roaming in nine European markets
Our Vodafone Connect Abroad package offers customers a choice of daily or monthly tariffs suitable for frequent and occasional international travellers. We have cut prices from around €5/MB to a daily rate of €12 for up to 50MB or €75 per month for up to 100 MB. This makes data roaming costs more predictable and simpler to understand.
From June 2008, the maximum charge for Vodafone’s monthly data roaming bundle will be reduced in most European markets to around €60 per month. We are also increasing the amount of data customers can use to at least 150MB in most European markets, from a previous maximum of 100MB. This will cut the price per MB of data by around 45%.
Announced the introduction of a new flat rate data tariff for business people travelling outside Europe
From June 2008, customers will be able to buy a daily session to use their laptops in key business centres including South Africa, the United States and some countries in the Asia Pacific region. The flat-rate fee will be around €30 per 24-hour session, for up to 50MB.
We will:
- Continue to simplify and increase the price transparency of our roaming tariffs
- Enhance customer care and quality of service for our roamers
- Reduce our monthly data roaming tariff by up to 45% for European business travellers
- Introduce a new flat rate daily tariff to key non-EU destinations.
