Vodafone's reputation depends on earning the trust of its customers. Their loyalty is vital to the long-term success of our business. This section covers a range of issues that we believe play an important part in maintaining customer trust.
Important consumer issues include the clarity of our pricing, the responsibility of our marketing material, the way we handle customer privacy and our measures to protect customers from inappropriate content, contact and commercialism. We also address other consumer issues such as responsible mobile phone use, driving safety and mobile theft.
Customers can now access an ever-expanding range of features and services on their mobile phones, including picture messaging, downloadable games, music, pictures and video clips, internet access and mobile television. These technologies bring significant benefits to our business and personal lives, but can also raise concerns about misuse.
Our aim is to ensure customers are satisfied with our service and in control of how they use it. We continually review our policies as we are introducing new services such as mobile advertising, home broadband internet services and partnerships with social networking websites to make them available via mobile.
