Working Nation is a major ongoing study that chronicles the attitudes and trends that shape the United Kingdom at work. Researched independently, the study provides a series of compelling reports that offer an insight into the views of opinion leaders, employers and employees about changing roles, responsibilities and perceptions in the workplace.
Theme 5 - Leading Lights: The DNA of Business Success
Which leadership characteristics make for a successful business? Vodafone's fifth Working Nation report provides a 360-degree view of the UK workplace and presents a striking portrait of the businesses that are best equipped to succeed in today's competitive market. They also offer a template for success that businesses can use as a "health check" to help them deliver strong performance.
Download 'Leading Lights: The DNA of Business Success' (PDF 2.0 MB)
Theme 4 - Identity at Work: Changing faces
The latest report in our Working Nation series probes the tension between work and home and the pressure to perform. The research considers the extent to which we portray different characters inside and outside the workplace and explores the implications of such behaviour for organisations and individuals.
Download "Identity at Work: Changing faces" (PDF 2.3MB)
"Ruth Badger discusses 'Changing Faces' (15 min podcast) " (MP3 5.7MB)
Theme 3 - Ideas at Work: The untapped resource
The third and latest report in Vodafone UK's Working Nation series examines attitudes to innovation - the generation and development of ideas - within the UK workforce. Ideas at Work: The untapped resource reveals a fundamental disconnect between the importance of innovation in the workplace, and the actual opportunities and incentives that exist to develop and exploit new ideas. The report raises a critical question – how can companies harness ideas effectively?
Download "Ideas at Work: The untapped resource" (PDF 1.04MB)
Theme 2 - Loyalty at Work
Can loyalty in the workplace be judged merely by length of service? The research points to new concepts of 'employee engagement' that aim to create loyalty to employers, but suggests that attitudes may need to change if companies are to succeed in creating utopian working environments.
Download "Loyalty at work. What does it mean today?" (PDF 1.14MB)
Theme 1 - Young Guns, Mature Minds
How can companies harness the energy and dynamism of youth and combine it with the age and experience of the older generation? The research reveals that successful teamwork between generations could be the next big issue facing employers seeking to build a harmonious and successful workforce.
