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Vodafone UK launches new international pricing promotion*

31 August 2007

Cheaper calls to landlines and mobiles in 16 countries

From 1 September 2007, Vodafone UK Pay As You Talk customers will be able to make calls to friends and families in 16 countries for just 5p per minute.

Pre-pay customers will be able to make the 5p per minute calls from the UK to landlines in China, Croatia, Czech Republic, Hong Kong, Hungary, India, Lithuania, Latvia, Nigeria, Pakistan, Poland, Romania, Russia, Slovakia, Thailand and Turkey. Calls made to mobiles in these same countries will cost 15p per minute.

All pre-pay customers on Anynet or Anytime price plans will be able to take advantage of these prices automatically. Customers will not be restricted to only calling one country on the list.

“This is a great value promotion for our customers. There are no catches – customers will find it much easier to keep in touch with friends and family than dealing with the limitations of international calling cards. Previously people had to pay up to £1.49 per minute to call certain countries. Some customers will now save 96 per cent of their previous costs,” says Tim Yates, Chief Marketing Officer, Vodafone UK.

This campaign will be supported with advertising in Chinese, English, Polish and Urdu.

There are estimated to be between five and seven million people from international communities living in the UK.

* Valid until 31 March 2008

About Vodafone
Vodafone UK has 17.4 million customers and is part of the world’s leading international mobile telecommunications Group, offering a wide range of voice and data communications. The company is committed to providing mobile solutions that allow both consumer and business customers to make the most of now. In addition, Vodafone connects customers across the globe with roaming agreements worldwide. It provides 3G roaming in 29 countries and offers great roaming value with Vodafone Passport. On June 6 2007 Vodafone launched Vodafone Internet On Your Mobile. For more information, please visit www.vodafone.co.uk.

For further information:
Julien Cozens/Helen Brockett
Vodafone Group Media Relations
01635 664444
press.office@vodafone.com