Vodafone UK and Yahoo! today announce the launch of demographic targeting for advertisers on the Vodafone live! portal. The new targeting tool will allow advertisers to engage with Vodafone live! customers based on their age and gender, thereby increasing the relevancy of their message and improving return on investment.
The launch of demographic targeting demonstrates both companies’ desire to combine their expertise for the benefit of advertisers. At the same time, Vodafone customers will enjoy a better browsing experience, through exposure to valuable content and offers that are relevant to them.
“This is an exciting development as age and gender based targeting represents an important step and broader prospect for the wider mobile marketing industry,” says Al Russell Head of Content, Vodafone UK. “Our aim is to pool our expertise and create an innovative mobile advertising business that enhances the customer’s mobile experience. Targeted advertising provides a genuine opportunity to engage with consumers, reach key audiences effectively and measure return on investment.”
“Demographic targeting will allow advertisers to deliver highly relevant messaging to their key audiences, leading to better performance and consumer engagement,” said Geraldine Wilson, VP of Connected Life, Yahoo! Europe. “As we build our global ad network, Yahoo! is dedicated to working with its advertising partners to develop the most effective way of delivering advertising to their audiences. Demographic targeting technology is a big step forwards for the industry, and by offering this capability, Yahoo! becomes even more of an advertising must-buy. “
Notes to editors:
In terms of user privacy: The demographic information, age and gender, made available is not resolved back or mapped back to an individual – advertisers will only be able to buy the ability to deliver an advertisement based on a users demographic characteristics – not on that user’s personally identifiable information.
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California.
For more information on Yahoo! Mobile please visit mobile.yahoo.co.uk.
About Vodafone UK
Vodafone UK has 17.93 million customers and is part of the world’s leading international mobile telecommunications Group, offering a wide range of voice and data communications. The company is committed to providing mobile solutions that allow both consumer and business customers to make the most of now. In addition, Vodafone connects customers across the globe with roaming agreements worldwide. It provides 3G roaming in 29 countries and offers great roaming value with Vodafone Passport. For more information, please visit www.vodafone.co.uk.
For further information, please contact:
Chloe Graf, Yahoo! European PR Manager
+44 (0) 207 131 1613
or
Vodafone Group Media Relations
Telephone: +44 (0) 8454 444466
Press.office@vodafone.com