Vodafone UK has launched “Vodafone Music” a new, simple way to allow customers to discover and buy music anytime and anyplace.

With Vodafone Music, customers can preview songs they’ve never heard before for free or download their favourite tracks straight to their mobile and immediately play them through the music player on their phone. Already included on selected Vodafone live! handsets, and available to download via Vodafone live! on others, it is fully integrated with the Vodafone live! Music Shop, powered by RealNetworks.

Vodafone customers will now be able to buy and download songs and albums using the new user- friendly interface, which has been developed, with its innovative features, to provide the ultimate mobile experience for music lovers.

The key to Vodafone Music’s simplicity is its enhanced visual library, which allows users to browse for tracks using the “Smart” search option. Consumers need not waste time inserting the full name of the artist, track or album to find what they are looking for - the search will bring up the options automatically for total ease of use.

The search option also allows customers to ‘try before they buy’ and listen to free 30 second previews of songs with no obligation to purchase – something that will come as music to customers’ ears. Users will also be able to search for and purchase album art as well as being able to browse the latest charts for new releases, top downloads and local sales charts.

Music fans who have recently bought a new handset can use the “Activate My Phone” feature within the menu, which allows them access to all their existing and previously purchased music from Vodafone live! completely free of charge, providing them with an easy and stress free way of retrieving all their downloaded tracks.

Key features of Vodafone Music:

• User friendly visual library – search by track, artist, album or genre to find what you are looking for quickly and simply
• View album art and preview songs before buying
• Improved charts including new releases, top downloads and local sales charts
• Previous customers with a new handset can use the “Activate My Phone” option to gain access to and retrieve all previous downloads at no extra cost
• All downloaded music can be played in the music player on the phone

Shopping and Previews:

• Singles and albums cost on average £0.99 and £7.99 respectively
• Browsing the music store is free of charge
• Vodafone Music is currently available on 11 handsets: SonyEricsson: W910, W890 ,W880, W850, V640, V630, K850, K800, K770, K610 and Nokia: N73
• Vodafone Music is downloadable from Vodafone live! free of charge

“With Vodafone Music, customers will be able to make the most of the Vodafone Music store as well as gaining an entirely new musical experience on their phones,” says Tom McLennan Head of Music, Vodafone UK. “Our commitment to music and our handset technology allows for the ultimate user experience coupled with great value for money.”

Vodafone Music has been developed by Vodafone UK and RealNetworks with customer input from the outset to ensure ease of use and complete user satisfaction.

For further information, please contact:

Jakub Hrabovsky
Vodafone Group Media Relations
E: Jakub.Hrabovsky@vodafone.com

Shine Communications
Rachel Byrne
T : +44 (0) 207 841 7086
E : rachel.byrne@shinecom.com

About Vodafone UK
Vodafone UK has 18.5 million customers and is part of the world’s largest mobile community offering a wide range of voice and data communications. The company is committed to providing mobile solutions that allow both consumer and business customers to make the most of now. Vodafone customers can now use Internet on your Mobile to view and navigate web pages and their favourite sites such as YouTube, eBay and the BBC. In addition, Vodafone connects customers across the globe with roaming agreements worldwide. It provides 3G roaming in 29 countries and offers great roaming value with Vodafone Passport.

Vodafone UK is in the top 20 Best Big Companies to Work For in the Sunday Times Best Companies List, March 2008. For more information, please visit www.vodafone.co.uk.

For all other enquiries, please call Vodafone UK Head Office on + 44 1635 33251