• Vodafone UK launches Mobile Broadband at £25 per month
• Vodafone UK launches 24 hour sessions for £8.50 across Europe
• Extensive business travellers have their data bundles doubled

From July 2, Vodafone UK, the data card market leader with over 280,000 customers, will reduce its pricing for wireless PC and laptop connectivity services by introducing three innovative new price plans. New Mobile Broadband drops prices to £25 per month flat rate access, introduces unrivalled flexibility with 24 hour sessions at £8.50 and doubles the amount of data for heavy international travellers to use in any country where Vodafone has a data network agreement.

Mobile Broadband
Mobile Broadband offers flat rate monthly access at £25 so customers can enjoy the freedom of being connected all over the UK (over 80% population coverage) to Vodafone’s fast and reliable 3G broadband network. These customers can also enjoy a 24 hour flat rate when connecting abroad in selected countries* for just £8.50 per session.

Mobile Broadband 24
These 24 hour sessions are now also available on home soil for occasional users or those who’d like to try the technology without committing to ongoing regular payments. Customers can sign a contract and pay nothing until they chose to connect for a 24 hour session.

Mobile Broadband Travel
For the extensive business traveller there’s Mobile Broadband Travel. For a flat rate of £95 per month, customers can benefit from bill predictability and 200MB on any network where Vodafone UK has a data roaming agreement**.

“3G broadband is a cornerstone of Vodafone UK's wider communications offering and a key part of our strategy to meet the total communications needs of any business,” comments Kyle Whitehill, Director of the Enterprise Business Unit, Vodafone UK. “Vodafone has long been the market leader in 3G broadband and as such has a responsibility to the customer to continually harness this insight to innovate and improve our Mobile Connect service. These ground-breaking price plans offer customers ever more compelling reasons to choose Vodafone and reinforce the innovative simplicity of the service, firmly underlining Vodafone’s leading position in the 3G broadband arena.”

For more information customers can go to www.vodafone.co.uk/business.

Notes to editors:

All prices exclude VAT unless otherwise stated.

Fair Usage Policies
Monthly price plans subject to 3GB UK fair usage policy, 24 hour UK sessions subject to 500MB fair usage policy, 24 hour roaming sessions subject to 50MB fair usage policy

It is also important to note that Mobile Broadband comes with no application restrictions.

24 Hour Sessions
The 24h period starts the first time a customer connects on any given day – so if they connect at 3pm, they can use their data card or modem until 3pm the following day for just £8.50.

Device Price
Mobile Broadband and Mobile Broadband Travel
18 month contract - Free
12 month contract - £49

Mobile Broadband 24
£120

Upgrade and Migration Policy
Existing Mobile Connect customers should speak to their account manager or customer services to discuss upgrade or migration options.

* Roaming with Mobile Broadband customers can connect in almost any country on any network west of Russia, plus USA, Japan, Australia and New Zealand. 

** This increases on a weekly basis so customers can check using this link www.vodafone.co.uk/goingabroad.

Mobile Connect Background
Since being first to market with data cards over GPRS (2002), 3G (2004) and 3G broadband (2006), Vodafone has consistently led the market and currently holds over 80% share of the data cards used by business people in the UK. The Mobile Connect devices are used by business people at all levels, from one-man-bands through to large corporate businesses that typically roll out data cards in multiple thousands across all departments within their organisation.

For further information please contact:
Vodafone Group Media Relations (UK) on 0845 4444466 or press.office@vodafone.com.

About Vodafone
Vodafone UK has 17.4 million customers and is part of the world’s leading international mobile telecommunications Group, offering a wide range of voice and data communications. The company is committed to providing mobile solutions that allow both consumer and business customers to make the most of now. In addition, Vodafone connects customers across the globe with roaming agreements worldwide. It provides 3G roaming in 29 countries and offers great roaming value with Vodafone Passport. For more information, please visit www.vodafone.co.uk.