Call any network, pay one rate

Vodafone pay as you talk customers will be able to call any network from just 10p per minute and send texts from as little as 3p from 1 October when the new 'Anynet' and 'Anytime' calling plans replace the current 'Smartplus' and 'Smartstep' tariffs.

Responding to customer demand for control, simplicity and value by creating two straightforward plans, Vodafone UK is reducing the price of texts and offering greater value where it counts. Crucially, for pay as you talk customers, Vodafone has abolished higher call rates to other networks. For example, calls to other networks on evenings and weekends are now just 10p, giving the most competitive rate in the market.

With a standard text reduced to just 10p, customers can also benefit from extras packs, enabling them to send messages from as little as 3p each with a 500 text pack for GBP 15. Customers can get even more value as the plans can be coupled with Free Weekends and Vodafone Stop the Clock. In addition, they can also receive 10% back when they buy a top-up card by credit or debit card worth GBP 15 or more.

"Pay as you talk customers told us that they disliked paying a premium for calls to other networks. Having introduced Stop the Clock and Free Weekends, we've now reduced our pay as you talk tariff on both peak and off-peak calls to any network, giving customers greater assurance on what they are spending," says Tim Yates, Director of Vodafone's Consumer Business Unit.

"This latest initiative shows our commitment to giving customers value where they want it. Free Weekends has been incredibly popular in the three months since launch and we believe that customers will like these new plans. In combination with our great network, quality content and extras like Stop the Clock and Passport, Vodafone is removing the barriers for everyone to get more from their mobile."

All new customers activating after 1 October will go onto the new plans, whilst other customers can switch by calling 2345.

More information can be found by visiting www.vodafone.co.uk or by going to your local Vodafone store.

For further information please contact:

Meka Njodi or Hannah Moselhi at Borkowski PR on 020 7404 3000
meka@borkowski.co.uk
hannahm@borkowski.co.uk

Notes to Editors

Anynet (default tariff)
All peak calls p/min - 30p
All off-peak calls p/min - 10p
Text messages - 10p

Anytime (opt-in tariff)
1st 3 mins each day p/min - 30p
Thereafter p/min - 10p
Text messages - 10p

Text from 3p
Buy a 500 text pack for GBP 15 - 3p
Buy a 200 text pack for GBP 10 - 5p
Buy a 70 text pack for GBP 5 - 7p

About Vodafone Free Weekends
Launched in July, Vodafone pay as you talk customers (new or existing) can get free calls and texts every weekend. To enjoy, customers should simply spend GBP 5 during the week for free weekend texts and calls to any network. Alternatively if they spend just GBP 2.50, customers will get free texts all weekend. As an added bonus, the weekend starts at 7.30pm on Friday until midnight Sunday.

About Vodafone Stop the Clock
Vodafone Stop the Clock is available for both pay as you talk and contract customers. Customers can phone any standard landline or mobile on evening and weekends and simply pay for the first three minutes of each call. Each call can last for up-to one hour, meaning that 57 minutes of the call are completely free.

About Vodafone UK
Vodafone UK has 16.2 million customers and is part of the world's largest mobile community offering a wide range of voice and data communications. The company is committed to providing mobile solutions that allow both consumer and business customers to make the most of now. In addition, Vodafone connects customers across the globe with roaming agreements worldwide. It provides 3G roaming in 18 countries and offers great roaming value with Vodafone Passport. For more information, please visit www.vodafone.co.uk.