- Thanks to this mobile marketing initiative, Vodafone Spain customers are going to pay 1 euro less for every videogame they download.
- To benefit its customers, Vodafone Spain pushes ahead with its strategy of promoting the mobile as an advertising platform
Madrid, 4th April 2008.- Vodafone Spain pushes ahead with its strategy of promoting the mobile as an advertising platform and will be placing advertisements in videogame downloads. With this advertising method, advertising contents and messages appear at the start of the game, when the screens or phases change, or even when the game itself is being played. Thanks to this pioneering mobile marketing initiative, Vodafone's customers will also end up paying 1 euro less for each game downloaded (1), and will benefit by saving on each game downloaded using this advertising method.
The adverts will be placed in 10 videogames on different subjects, including classics such as Rollercoaster and Towerbloxx, sports or mind exercise games such as Brain Juice or Minesweeper released by the videogame publisher Digital Chocolate. The adverts will be also be placed Disney videogames such as “Cars RS 500” and “Enchanted”, based on box-office hit movies.
Heineken, Mercedes-Benz, Nestlé, CEPSA, HP, Atrapalo.com, BBVA, Línea Directa Aseguradora and Microsoft will be the first advertisers to seize this opportunity to use the mobile phone as an advertising platform.
This advertising system will work in the following handsets: Nokia E65, Nokia N70, Nokia N73, Nokia N95, Nokia N6280, Nokia N6288, Sharp 770 SH and Samsung ZV60, and will be extended to include the whole range of Vodafone mobile phones shortly.
Vodafone had already included passive advertising by placing adverts and branding inside the game's graphics, and is now pioneering mobile marketing initiatives that will boost the mobile as an advertising platform. Back in November 2007, Vodafone launched its first mobile marketing programme, the “Vodafone Mobile Marketing Discovery Program: 10 brands, 10 hits” in which 10 of the Spanish market's leading brands got to try out an extensive repertoire of mobile marketing mechanisms such as On-Portal advertising (based on banners or microsites), In-Content advertising (content with advertising) and Push (Texting-based advertising geared towards a specific sector) and Pull Campaigns (taking part in an advertiser's campaigns by free texting). Vodafone is committed to a model of low advertising pressure and high relevance so that users can enjoy a broader content offering without altering their use experience.
For further information, please contact:
Corporate Communications
Vodafone Spain
Victoria Romero
Tel: +34 607 13 34 55
gabinetedeprensa@corp.vodafone.es
Text 100 Spain
Cristina Martín or Tomás Alonso
Tel:+ 34 91 561 94 15
cristina.martin@text100.es
tomas.alonso@text100.es
NOTES:
(1) 2 euros compared to the original 3 euros per game