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Vodafone launches "Vodafone in your home" which is set to cut the average household landline phone bill by 24%

12 February 2008

  • Vodafone unveils “Vodafone in your home”, a new service that lets you replace all your household landline phones.
  • The new service does not entail paying any line subscription or telephone rental charges, nor does it require any installation, changing number or telephone.

Madrid, 12th February 2008.- Vodafone Spain unveils "Vodafone in your home", a new service that underpins Vodafone's strategy of innovation, customer experience and fixed-mobile replacement. "Vodafone in your home" does not entail paying any line subscription or telephone rental charges, nor does it require any installation, changing number or telephone.

"Vodafone in your home", which customers can start using as soon as they sign up for it at the store, lets them replace their landline phone and save money on their household phone bill by doing so. This new service (based entirely on mobile telephony) is available with two different tariffs, tailored to two types of customers:

Customers who already have a landline and want to keep it:
Vodafone in your Home – Flat Rate: Flat rate of 15 euros a month1 for calls to any domestic landline made from the customer's home, plus a toll-free landline number for receiving calls. This tariff does not involve paying any fees (subscription, line rental, etc.) and lets customers keep their landline number, but is only available with a contract. When they make any other type of calls (to mobiles and abroad), customers choose any of the Vodafone pricing plans (Vitamin, Mi País (My Country), Relax, etc.)

Customers who don't have and don't want a landline number:
Vodafone in your home – 1: Their mobile phone becomes a landline whenever they are at home, because Vodafone's network identifies the customer's location. In this case, customers are charged the “Vodafone in your home” tariff of 1 eurocent a minute2 whenever they call any domestic landline from home. This tariff includes a monthly fee of 3 euros1, customers do not have to change mobile or activate a new line and it is open to both card and contract customers. When they make any other type of calls (to mobiles and abroad), customers pay the rates chosen in their pricing plan.

In the words of Antonio García Urgelés, Manager of Vodafone Spain's Residential Customer Business Unit: "Vodafone in your home" meets everyone's needs. For example, singles and young couples can go for "Vodafone in your home – 1"  which turns their mobile into a landline when they get home, all at a very low rate. And for the families who prefer to hang onto their landline but don't want to pay subscription or rental charges, "Vodafone in your home - Flat Rate" offers a flat rate that is up to 50% cheaper than the comparable landline telephony products currently on the market".

New voice and data tariff for the home

Additionally and from March, Vodafone will be offering the Vodafone in your home flat rate and a data tariff with 200MB for the USB modem for €29 a month

Adapted telephones

Customers who activate a new contract line with “Vodafone in your home - Flat Rate”, can choose from among an array of phones especially designed for use at home. Customers who only want one telephone at home can choose between the Vodafone desktop multifunction device or the Nokia 2610. The Vodafone desktop multifunction phone costs 39 euros3 and comes with all the landline functionalities, as well as full text messaging capabilities. Customers will not be charged anything if they choose the Nokia 2610, which comes with a desk battery charging stand3.

In turn, for those who want more than one phone at home, Vodafone offers the Vodafone in your Home Voice Box for 0 euros3. This device needs no installation and lets you use several landline phones with “Vodafone in your home” and even lets you keep your old landline phones.

Savings

"Vodafone in your home" will cut the average household landline phone bill by 24%.

According to a report by Red.es4 Spanish households spend four billion euros a year on their landline voice bills, with the subscription fee accounting for 63% of that amount. Average spending per household is 28.9 euros a month, with 15.9 euros (55%) going towards the subscription fee (incl. VAT). Calls to domestic landlines account for nearly 90% of household landline voice traffic. Moreover, average revenues per minute of landline voice traffic have climbed steadily over the last few years (23% from 2002 to 2006), while revenues per minute of mobile voice traffic have slid 24%5).

Vodafone first launched this groundbreaking service in Germany in February 2005 and subsequently in Italy. On 30th September 2007, Vodafone had 3.7 million “Vodafone in your home” customers in these two countries.

About Vodafone

Vodafone Spain is part of the Vodafone Group, the mobile communications world leader with presence in 25 countries and agreements with another 40 countries on all five continents. Vodafone provides a full range of mobile telecommunications services, including voice and data communications, for access by more than 252.3 million proportional customers. Vodafone Spain's 15,810,000 million customers benefit every day from the knowledge and experience of this world leader, which helps its customers - whether private, corporate or public - to be better connected to the mobile world.

The company has pioneered both the deployment of 3G technology in Spain and its evolution so as to offer its customers the best services and content on the market. Vodafone is spearheading Internet-mobile convergence so as to offer users access to their favourite services anywhere and at any time with tools optimized for Mobile Internet

For further information, please contact:

Corporate Communications Department
Tel: +34 607 133 455
E-Mail: gabinetedeprensa@corp.vodafone.es

NOTES:

1. Excluding VAT.
2. 15 eurocent call set-up.
3. With 18-month minimum term contract.
4. Red.es Report (June 2007).  Red.es is the Information Society website run by the Spanish Ministry of Industry, Tourism and Trade.
5. TRC Annual Report (2002-2006)