- Vodafone Spain will become the technology partner of the Fira, Spanish market leader in industrial/ professional trade fairs
- Both institutions are working together on innovative mobile telephony projects
Barcelona, 18th February 2008.- The Fira de Barcelona, one of the main European trade fair institutions, has entrusted Vodafone Spain with managing a new technologically advanced corporate mobile telecommunications network to cover all its voice and data needs.
The Fira de Barcelona general manager, Agustín Cordón, and head of the Vodafone Spain Business Unit in Catalonia, Albert Buxade, signed this agreement today through which the telephony company will become the fair institution's technology partner.
This project, which was initiated in February and will run for 5 years, includes different applications that will allow Fira to enjoy all mobile communications services from any place or device, without having to use complex technology and infrastructure.
Through this agreement, Fira de Barcelona will have a corporate communications network that offers comprehensive solutions for its employees needs, such as access to IT management systems through mobile devices.
In addition, Vodafone and Fira will work on technological innovation projects for improving the service that the institution offers to exhibitors and visitors to its fairs and activities, such as authorisations or sales of tickets and services over the mobile.
The agreement also establishes the overall design of innovative sector and specific solutions for certain shows by developing exclusive products based on the special characteristics of exhibitors and visitors.
Albert Buxade said "it is a satisfaction for Vodafone to become a technology partner of the Fira de Barcelona, the European leader for professionals from different sectors". He also added that "I am sure that together we will develop innovative projects that optimise communications for both the Fira and its various exhibitions".
For his part, Agustín Cordón pointed out that it is a very positive agreement for the Fira and its customers who will benefit from interesting solutions in mobile communications. He also emphasised that "it fits perfectly with the institution's strategy, one of whose lines of growth is continuous commitment to technological innovation".
Fira de Barcelona
The Fira de Barcelona, Spanish market leader in industrial/professional trade fairs, has a portfolio of 80 exhibitions (annual, biannual, biennial or triennial), 3.5 million visitors and 40,500 exhibitors (direct and represented). Fifteen of its trade fairs are amongst the most important in Europe, i.e. among the first three in their speciality, such as Bread&Butter, Construmat, Mobile World Congress, Alimentaria, Piscina, Hostelco, Náutico, Expoquimia and Automóvil etc.
For further information, please contact:
Vodafone Corporate Communications Department
Tel: +34 91 825 34 55
E-Mail: gabinetedeprensa@corp.vodafone.es
Fira de Barcelona Communication Department
Tel: 93 233 2682
E-Mail: premsa@firabcn.es