Quarterly free magazine, distributed in Vodafone stores all over the country, as well as in schools, universities and campuses

ON is aimed at offering youth information which satisfies their passion for technology, mobile phones and latest gadggets. Moreover, ON covers other subjects of interest for youth as well, including music, sports, entertainment, success stories, in addition to news and contests.

With very attractive graphics and an original editorial content, ON magazine will be issued quarterly, in 100,000 copies per issue and will be distributed for free in Vodafone Romania stores all over the country, as well as in schools, universities and campuses.

"The idea of creating a genuine magazine for youth appeared more than 6 months ago. ON is an original concept reflecting youth's interests and aspirations. We want ON to be an insightful and meaningful manifestation of Vodafone brand essence, "Make the most of now", a slogan that expresses the enthousiasm, the passion and the excitement of the young generation", said Lars Koester, Chief Marketing Officer, Vodafone Romania.

For the young people intersted in technology, ON magazine brings the latest news regarding gadgets, the most recent mobile phones for those who love mobile games and "the surprises" of the mobile phones producers for users who look for a handset having multiple capabilities, including music, photography or Internet access. The "street art" concept, Black Eyed Peas' exciting show in Bucharest, online TV - a new wonder powered by the Internet, how Romanians succeeded in qualifying again for UEFA Champions League or how a Romanian advertising agency succeeded in winning the Silver Lion in the prestigious Cannes Lions International Advertising Festival for the first time are just a few of the topics which can be read in the first issue of the magazine.

The most important articles in each issue will be also summarized in the online section of our website, at www.vodafone.ro/on.

Vodafone Romania, a subsidiary of Vodafone Group Plc., had 8.223 million customers, as of June 30, 2007. Vodafone is the world's leading international mobile telecommunications company with equity interests in 25 countries and Partner Networks in a further 40 countries. Providing a full range of mobile telecommunications services, including voice and data communications, Vodafone currently serves 232.0 million proportionate customers worldwide.