Vodafone and the AA have joined forces to promote road safety this long weekend, and are urging drivers to stay safe by not using their mobiles while driving.

"Our advice to drivers is don't do it," says Raphael Hilbron, Vodafone's Head of Corporate Responsibility, when talking about mobiles and driving. "We urge drivers to reduce the amount of distraction in the car, which means putting their mobiles aside so they can concentrate on driving."

AA spokesman Simon Lambourne says "you simply cannot drive safely if you are using a mobile phone. You are far more likely to be involved in a serious accident and you are putting yourself, your passengers and other motorists at risk. The AA urges all New Zealanders to take care on the roads this long weekend and congratulates Vodafone for showing leadership on this important road safety issue."

To promote its safer driving message, Vodafone has updated its guidelines for safe mobile use which also covers pedestrian safety tips as well.

Mobiles and driving – Vodafones recommendations:

• Don't do it! Turn your mobile off if possible
• Never send or read a text or picture message while driving
• If you must make or receive a call or send a TXT, pull over to the side of the road if safe
• A hands-free kit can be used, but keep any calls short
• Make use of voicemail and return calls when youve finished driving