Maastricht, 24 October 2007 – Traders B.V. is a direct sales organisation for mobile telecommunications services in the Dutch market. Most important focus areas are Telemarketing and Direct Response Advertisement. The acquisition of Traders by Vodafone is mainly to reinforce Vodafone’s own direct sales activities. The company will continue its activities as a separate entity, managed by the current management team, and operate under its own name.

About Vodafone Netherlands
Vodafone Libertel B.V. is one of the largest mobile telecommunications companies in the Netherlands and is part of the worldwide Vodafone Group, the world’s leading telecommunications company for mobile telephony with 232 million proportionate customers on five continents. The Vodafone Group has holdings in the share capital of mobile operators in 25 countries and collaborative arrangements with partner networks in 40 countries.