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Vodafone launches competition for start-ups in Mobile Monday community

03 June 2008

EUR 100,000 in prize money for most innovative and creative mobile internet initiative

Today, Vodafone launches Vodafone Mobile Clicks 2008, a competition for mobile internet start-ups in the Mobile Monday community. A total of EUR 100,000 in gross prize money will be given to the best idea(s) for a mobile site, service or application. The finals take place at the PICNIC event in September 2008. With this initiative, Vodafone aims to give an extra impulse to the Dutch mobile internet sector. Vodafone Mobile Clicks 2008 is organized in cooperation with PICNIC 2008 and SPRXmobile, established by the founders of Mobile Monday Amsterdam.

The contest consists of four rounds in the period July to September 2008. All good ideas, concepts or prototypes for mobile sites, services or applications by people over 18 can be submitted. Services of existing start-ups, if not older than three years, can also be put forward.

Harry Odenhoven, Director Online Services, Vodafone Netherlands: "Mobilizing the internet is one of Vodafone’s strategic goals. Relevant mobile sites, products and services are key to the success of mobile internet. Via the Mobile Monday community, we challenge Dutch entrepreneurs to join us in thinking about how we can make the mobile internet even more attractive."

Raimo van der Klein, Mobile Monday Amsterdam: "We are pleased with Vodafone organizing this competition. Vodafone is an essential player in the ecosystem and future development of mobile internet. In cooperation with PICNIC 2008 and SPRXmobile we will not only put together a unique project, but give an additional impulse to the mobile internet sector in the Netherlands."

For more information and signing up: www.vodafonemobileclicks.nl.

About Vodafone Libertel B.V.
Vodafone is one of the largest mobile communications companies in the Netherlands and is part of the Vodafone Group, the world’s leading international mobile communications group with over 260 million proportionate customers as of 31 March 2008. Vodafone currently has equity interests in 25 countries across five continents and a further 42 partner networks worldwide.