Vodafone Italia, in partnership with the KroitniJz Cultural Association, is supporting the initiative " Contemporary Art from South America to southern Italy - Latino Latino", as part of its commitment to supporting major cultural events promoted and organised throughout Italy.

Vodafone aims to go beyond traditional corporate support for cultural events and make use of skills and technology to promote creative and innovative ideas. To coincide with the exhibition, held in seven venues, Vodafone is launching the PLAY WITH ART competition, which offers participants the opportunity to interact with the many different forms of contemporary art, by sending an MMS with photographs or images representing South America to the Vodafone number 340 4399439, also indicating the Region (“Campania” for the Campania region, “Puglia” for the Puglia region).

The MMS that have received most votes will win a latest-generation mobile phone.

For updated information on exhibition dates and venues send a SMS to the number 340 4399439.