Vodafone Ireland and Sky today announce two exciting new initiatives that will bring more sports action to mobile phones than ever before:

24-7 Football

Vodafone Ireland is launching '24-7 Football', a new on-demand service for mobiles that will show goals as they happen and highlights after the whistle from every Barclays Premier League and UEFA Champions League game which is provided by Sky.

24-7 Football is expected to be available to over 440,000 people and can be accessed by everyone whether or not they subscribe to Sky Mobile TV. The service will be available to all 3G customers.

Football fans will be able to enjoy:

• 'In-game' goal clips– goals 'as live' whilst games are being played from the Barclays Premier league and UEFA Champions League.
• Post-match highlights - exclusive downloads of highlights from all of the 380 Barclays Premier League games after the final whistle.
• Archive– access to classic goals, highlights and interviews from the Barclays Premier League and UEFA Champions League throughout the season.
• Sport programming– including coverage from Sky Sports’ Gillette Soccer Saturday and Soccer AM.

From today people can register their interest by visiting Vodafone Mobile Internet & www.24-7football.co.uk.

Vodafone and Sky Mobile TV

From 17 December, Sky Mobile TV on Vodafone live! will expand with the addition of Sky Sports 1, 2 and 3, as live simulcast channels**. These new mobile channels will stream all of Sky Sports’ 92 live Barclays Premier League games and live matches from every round of the UEFA Champions League, as well as Coca-Cola Football League, Carling Cup, FA Cup and Euro 2008 Qualifiers. Not to mention live coverage of cricket, European Tour Golf and Guinness Premiership Rugby.

Stephen Nuttall, Sky's Group Commercial Director said: "Millions of fans already use Sky Sports on a mobile phone every month and we think this is the world’s best mobile sports service. Offering goals on demand, highlights and live coverage, 24-7 Football and Sky Mobile TV give people greater flexibility to watch a huge range of sports. Whether you’re at the pub or coming home from the match, you can access everything you need to know, in the palm of your hand."

Celebrating the launch, Vodafone Ireland Director of Consumer Marketing, Carolan Lennon said, "Sky Sports News has proved to be the most popular channel with customers consistently since Sky Mobile TV launched on Vodafone live! in June 2006. Responding to this huge customer interest, 24-7 Football will now give our customers even more football action and sports entertainment direct to their mobile."