Customers in Kolkata can avail of products and programmes especially designed for Durga Puja
Kolkata, October 8, 2007 : Vodafone Essar, one of India's leading telecom service providers, today announced 'Jogajoger Utsab', an assortment of Puja products and programmes for its customers in Kolkata. The exciting line-up includes value added services, musical evenings, privilege booklets and performances by renowned artists and musicians.
Vodafone Jogajoger Utsab will commence with Puja Privilege booklets for post paid customers. It will then welcome the festive season with Aagomoni, a musical extravaganza on October 9 at the Nazrul Manch. Vodafone will also offer value added services showcasing Puja pictures, stories, ringtones and callertunes.
Once the Puja starts, Vodafone will initiate ‘Sharad Sandhya’, musical evenings across eight locations in the city. These locations will be determined through a contest prior to the Pujas.
Agomoni artists
- An evening of musical recitals and performances by artists like Pt Vishwa Mohan Bhatt, Sonal ManSingh, Bickram Ghosh, Nachiketa, Srikanto Acharya, Swagatalakshmi Dasgupta and Bratati Bandopadhyay
VAS products with Durga Puja theme
- Pujor Golpo – Customers have to dial *123*789# at Rs 30 / month for stories and trivia on Durga Puja
- Pujor ringtones and callertunes – Customers have to SMS ‘Dhak’ to 111 for caller tune codes and ringtones at Rs 15 / song and Rs 3 / SMS
Sharad Sandhya
- A Puja musical evening in eight locations across Kolkata
Sridhar Rao, Chief Executive Officer, Vodafone Essar East Limited said, “This festive season, Vodafone brings to its customers a special experience which is much more than the products. Vodafone customers will now enjoy specially designed programmes and services for this Durga Puja.”
Vodafone Jogajoger Utsab is a yearly festive programme organised by Vodafone to celebrate Durga Puja with its customers in Kolkata.
About Vodafone Essar Limited
Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 16 circles covering 86% of India’s mobile customer base, with over 35.6 million customers*.
Over the years, Vodafone Essar, under the earlier Hutch brand, has been named the ‘Most Respected Telecom Company’, the ‘Best Mobile Service in the country’ and the ‘Most Creative and Most Effective Advertiser of the Year’.
Vodafone is the world’s leading international mobile communications company. It now has operations in 25 countries across 5 continents and 40 partner networks with over 200 million customers worldwide. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market.
The Essar Group is a diversified business corporation with interests spanning the manufacturing and service sectors like Steel, Energy, Power, Communications, Shipping & Logistics and Construction. The Group has an asset base of over Rs.400 billion (US$ 10 billion) and employs over 20,000 people.
*Figures from Cellular Operators Association of India, September 30, 2007.
For more information, please contact:
Rajiv Sarkar / Anindita Sarkar
Genesis Burson-Marsteller
Vodafone: +91 9830703778 / +91 9830060673
email: rajiv.sarkar@bm.com / anindita.sarkar@bm.com