Vodafone Essar, one of India’s leading telecom service providers, today announced the exclusive Vodafone Music Sale for its customers in association with Sony BMG.Vodafone customers can purchase albums of their favourite artists such as Jagjit Singh, AR Rehman, Strings, Kenny G, Pink Floyd and hosts of other artists at a nominal rate of just Rs. 89 onwards.

The Vodafone Music sale will take place from August 8 to August 10, 2008 at the Mahatma Gandhi Memorial Hall, Bandra (W) between 11am to 8pm. Vodafone subscribers have an option to choose from over 8000 international titles and 2500 film, pop and classical titles, as well as several movie titles.

Speaking on the occasion Naveen Chopra, CEO, Vodafone Essar Mumbai said “We have always aimed to bring maximum value to our customers. The tie-up with Sony BMG is another step towards offering our customers a wide range of music collections to choose from at extremely affordable rates”

About Vodafone Essar Limited
Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular licence for Mumbai. Vodafone Essar now has operations in 16 circles covering 86% of India’s mobile customer base, with over 49.13 million customers*.

Over the years, Vodafone Essar, under the Hutch brand, has been named the ‘Most Respected Telecom Company’, the ‘Best Mobile Service in the country’ and the ‘Most Creative and Most Effective Advertiser of the Year’.

Vodafone is the world’s leading international mobile communications company. It now has operations in 25 countries across 5 continents and 40 partner networks with over 260 million customers worldwide. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market.

Essar Global Limited (EGL) is a diversified business group spanning the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping & Logistics, and Projects. EGL has an enterprise value of approximately USD 50 billion (INR 200,000 crore) and employs 30,000 people worldwide. The Company has operations and investments in India, Canada, USA, Africa, the Middle East, the Caribbean and South East Asia.

*Figures from Cellular Operators Association of India, June 30, 2008

For more information, contact:

Samridhi Sharma
Genesis Burson-Marsteller
Vodafone mobile no.: +91 9819423875
email: samridhi.sharma@bm.com