Buy one movie ticket and get one free on Tuesdays

Mumbai, February 11, 2008: – Vodafone, one of India’s leading cellular service providers introduces Vodafone Tuesdays wherein Vodafone customers can enjoy the exclusive scheme of getting two movie tickets for the price of one.

The Vodafone Tuesdays offer is available at select movie theatres across Fame, Cinemax and single-screen theatres like Roxy, Premier, Premier Gold, Sterling and Orama 4D. The coupons for a forthcoming Tuesday can be downloaded by any Vodafone subscriber on any day of the week.

Naveen Chopra, CEO, Vodafone Essar-Mumbai said, "Through Vodafone Tuesdays we plan to offer maximum value to movie enthusiasts of Mumbai city. Our subscribers can now double their joy by paying for just one ticket, while getting the benefit of two.”

Simple steps to Vodafone Tuesdays

• Call 56777(Rs 3/min) to hear the list of movies for the forthcoming Tuesday
• Select a movie by selecting the appropriate option
• Customer will receive a Vodafone Tuesdays Coupon via SMS which can be shown at the theatre to avail the offer

Or

• SMS TUESDAY to 56789 (Rs 3/SMS)
• Customer will get a reply with a list of movies for the forthcoming Tuesday
• Select a movie by replying with the appropriate code
• Customer will receive a Vodafone Tuesdays Coupon by SMS which can be shown at the theatre to avail the offer

About Vodafone Essar Limited

Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 16 circles covering 86% of India’s mobile customer base, with over 39.8 million customers*.

Over the years, Vodafone Essar, under the Hutch brand, has been named the ‘Most Respected Telecom Company’, the ‘Best Mobile Service in the country’ and the ‘Most Creative and Most Effective Advertiser of the Year’.

Vodafone is the world’s leading international mobile communications company. It now has operations in 25 countries across 5 continents and 40 partner networks with over 250 million customers worldwide. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market.

The Essar Group is a diversified business corporation with interests spanning the manufacturing and service sectors like Steel, Energy, Power, Communications, Shipping & Logistics and Construction. The Group has an asset base of over Rs.400 billion (US$ 10 billion) and employs over 20,000 people.

*Figures from Cellular Operators Association of India, December 31, 2007

For more information, please contact:

Samridhi Sharma
Genesis Burson-Marsteller
Vodafone: +91-98194 23875
email: samridhi.sharma@bm.com