Prepaid customers can now make local calls across UP West and Uttarakhand at half the cost

• Customers in UP West can make local calls across UP & Uttarakhand at half of the existing rate
• Local calling rate now at 50 paisa/minute from Vodafone to Vodafone and Re 1/minute from Vodafone to others
• Bonus Card has validity of 30 days
• Bonus Cards available at Rs. 49

UP West & Uttarakhand, October 16, 2007: Vodafone, one of India's leading telecom service providers, today introduced a bonus card that offers customers a 50% reduction on the existing local call rate. Customers can now avail local calling rates of 50 paisa/minute from Vodafone to Vodafone and Re 1/minute from Vodafone to others. This bonus card also allows customers to make STD calls at Rs 2.65/minute.

These tariff vouchers have a validity of 30 days and are available at a denomination of Rs 49 for prepaid customers. Staying connected for customers across this region now becomes much easier

Rohit Adya, Chief Executive Officer, Vodafone - UP West and Uttarakhand, said, “We are pleased to announce the new bonus card for our customers in UP West and Uttarakhand. This is a step forward by Vodafone towards making mobile telephony affordable and accessible to all. With this value for money offer, our customers will be able to reduce their monthly mobile expenditure significantly”.

About Vodafone Essar Limited

Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 16 circles covering 86% of India’s mobile customer base, with over 35.6 million customers*.

Over the years, Vodafone Essar, under the earlier Hutch brand, has been named the ‘Most Respected Telecom Company’, the ‘Best Mobile Service in the country’ and the ‘Most Creative and Most Effective Advertiser of the Year’.

Vodafone is the world’s leading international mobile communications company. It now has operations in 25 countries across 5 continents and 40 partner networks with over 200 million customers worldwide. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market.

The Essar Group is a diversified business corporation with interests spanning the manufacturing and service sectors like Steel, Energy, Power, Communications, Shipping & Logistics and Construction. The Group has an asset base of over Rs.400 billion (US$ 10 billion) and employs over 20,000 people.

*Figures from Cellular Operators Association of India, September 30, 2007.

For more information, please contact:

Ruchika Sareen
Genesis Burson-Marsteller
Vodafone: +91- 9811130033
email: ruchika.sareen@bm.com