Chennai, January 03, 2008: Vodafone Essar, one of India’s leading cellular service providers, has launched bonus recharge through SMS facility for its customers in Tamil Nadu. Vodafone is the first service provider to launch this service in the state.
A Vodafone customer can now send an SMS and use the balance in his account to pay for the bonus recharge. This bonus recharge will allow special call rates to be activated for a particular period.
To activate bonus recharge, all a customer needs to do is SMS ACT BONUS<MRP of the Bonus recharge> to 111. The customer should have subscribed to a scheme on which bonuses are valid and his account balance should be greater than or equal to the cost of the bonus recharge. The amount would then be deducted from the customer’s account.
Bonus recharge
- Bonus recharge by SMS
- Account balance can be used to pay for bonus recharge
- Recharge by sending SMS ACT BONUS<MRP of the Bonus recharge> to 111
The customer will receive a confirmation on activation of the bonus rate and can enjoy the new tariff for 30 days.
Kumar Ramanathan, Operations Director – Chennai and Tamil Nadu said “This is a step forward by Vodafone to provide our customers greater convenience. They no longer have to go to a retail outlet or make calls to get bonus recharges. They can simply send out an SMS to activate the special call rates and enjoy convenience at its best.”
About Vodafone Essar Limited
Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular licence for Mumbai. Vodafone Essar now has operations in 16 circles covering 86% of India’s mobile customer base, with over 38.5 million customers*.
Over the years, Vodafone Essar, under the Hutch brand, has been named the ‘Most Respected Telecom Company’, the ‘Best Mobile Service in the country’ and the ‘Most Creative and Most Effective Advertiser of the Year’.
Vodafone is the world’s leading international mobile communications company. It now has operations in 25 countries across 5 continents and 40 partner networks with over 200 million customers worldwide. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market.
The Essar Group is a diversified business corporation with interests spanning the manufacturing and service sectors like Steel, Energy, Power, Communications, Shipping & Logistics and Construction. The Group has an asset base of over Rs.400 billion (US$ 10 billion) and employs over 20,000 people.
*Figures from Cellular Operators Association of India, November 30, 2007.
For more information, please contact:
Priyanka Jayashankar/ Rajbir Sidhu
Genesis Burson-Marsteller
Vodafone mobile no.: 9884065558/9884065152
email: priyanka.jayashankar@bm.com / rajbir.sidhu@bm.com