Bundle offer at Rs. 299 assures customers great value and a limited edition Vodafone gift

Kolkata, November 10, 2007:Vodafone Essar, one of India’s leading cellular service providers, has introduced a prepaid bundle offer at Rs. 299 this festive season. The bundled offer comes with a branded Vodafone wrist watch and is available in Kolkata and Rest of Bengal (RoB) circles.

The bundle offers a Prepaid Card, inbuilt Rs59 & Rs39 Bonus Card features and a Validity Recharge Card. With this bundled offer customers can make calls at 30 paise/minute from Vodafone to Vodafone and 75 paise/minute to other phones for a month. Night Speak includes free talk time of 200 minutes at night, for 30days and an additional talk time of Rs. 10 along with 30days with the Validity Recharge Card.

Sridhar Rao, Chief Executive Officer, Vodafone Essar East Limited said, “This bundled offer is designed to bring greater value to our customers this festive season. Customers can now stay in touch with family and friends at a very affordable price.”

Highlights

• Rs99 Vodafone Prepaid Card
• Rs59 Bonus card (local V2V@ 30p, local V2Other@ 75p)
• Rs39 Night Speak Bonus card(200minutes free talktime during off peak hours)
• Rs99 Validity Recharge Card ( 1 month validity and additional Rs10 talktime)
• Limited edition branded Vodafone wrist watch as gift

About Vodafone Essar Limited

Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular licence for Mumbai. Vodafone Essar now has operations in 16 circles covering 86% of India’s mobile customer base, with over 37.1 million customers*.

Over the years, Vodafone Essar, under the Hutch brand, has been named the ‘Most Respected Telecom Company’, the ‘Best Mobile Service in the country’ and the ‘Most Creative and Most Effective Advertiser of the Year’.

Vodafone is the world’s leading international mobile communications company. It now has operations in 25 countries across 5 continents and 40 partner networks with over 200 million customers worldwide. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market.

The Essar Group is a diversified business corporation with interests spanning the manufacturing and service sectors like Steel, Energy, Power, Communications, Shipping & Logistics and Construction. The Group has an asset base of over Rs.400 billion (US$ 10 billion) and employs over 20,000 people.

*Figures from Cellular Operators Association of India, October 31, 2007

For more information, please contact:

Rajiv Sarkar / Anindita Sarkar
Genesis Burson-Marsteller
Vodafone: +91 9830703778 / +91 9830060673
email: rajiv.sarkar@bm.com /  anindita.sarkar@bm.com