One-stop-shop for a complete Vodafone experience

Purulia, December 26, 2007: Vodafone Essar, one of India’s leading cellular service providers has announced the launch of its Vodafone Store in Purulia district in West Bengal. The new store located at B.T. Sarkar Road -Bhyawani Complex, aims to deliver a complete Vodafone experience to customers.

Along with availability of new connections, Vodafone handsets, and various value added services, the store offers a dedicated area for customer queries and bill payments. Customers can now look forward to even faster service as all the Vodafone Stores are connected with high speed broadband connectivity.

Services at the Vodafone Store

• Purchase of new postpaid or prepaid connection
• Purchase of new handsets
• SIM replacements
• Demonstrations of the latest technologies on Vodafone mobile phones
• Activation of value added services
• Demonstrations of handsets

About Vodafone Essar Limited

Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular licence for Mumbai. Vodafone Essar now has operations in 16 circles covering 86% of India’s mobile customer base, with over 38.5 million customers*.

Over the years, Vodafone Essar, under the Hutch brand, has been named the ‘Most Respected Telecom Company’, the ‘Best Mobile Service in the country’ and the ‘Most Creative and Most Effective Advertiser of the Year’.

Vodafone is the world’s leading international mobile communications company. It now has operations in 25 countries across 5 continents and 40 partner networks with over 200 million customers worldwide. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market.

The Essar Group is a diversified business corporation with interests spanning the manufacturing and service sectors like Steel, Energy, Power, Communications, Shipping & Logistics and Construction. The Group has an asset base of over Rs.400 billion (US$ 10 billion) and employs over 20,000 people.

*Figures from Cellular Operators Association of India, November 30, 2007.

For more information, please contact:

Rajiv Sarkar/ Anindita Sarkar
Genesis Burson-Marsteller
Vodafone Mobile No.: 9830703778/9830060673
email: rajiv.sarkar@bm.com / anindita.sarkar@bm.com