Go

Vodafone, Warner Music Inetrnational and Madonna announce global mobile launch of "Hard Candy" in new deal

27 March 2008

Mobile premiere of selected album tracks and exclusive, associated content for Vodafone customers

Vodafone and Warner Music International (WMI) have completed an agreement allowing new music and mobile content from Madonna's highly anticipated new "Hard Candy" album to be distributed and promoted exclusively to Vodafone customers around the world, prior to the April 28th global release of Madonna’s 11th studio album for Warner Bros. Records.

Starting on April 21st, a total of seven tracks from "Hard Candy", with songs by the multi-platinum, Grammy-winning singer, songwriter and video visionary, will be released at a rate of one a day counting down the week before the album is available. Each track will remain live for 24 hours for download before being replaced by the next one.

In addition, Vodafone customers will get exclusive mobile access to the newly released single "4 Minutes", effective immediately. As part of this unique music experience, Vodafone customers will have access to Madonna's mini site on Vodafone live! which will include one week of exclusive, associated mobile content, including ringtones, ringback tones and SMS tones.

Madonna, the multi-Grammy-award-winning singer, songwriter, producer, cultural icon, world renowned stage performer, video visionary, children's book author, director and documentary film maker has sold over 200 million albums in the course of her unprecedented two decade plus career and has just been inducted into the Rock and Roll Hall of Fame.

For more information please contact:

Ms. Katerina Papakonstantinou, Corporate Communications Manager, Tel. 210 6702166, mob. 6944 800070, fax 210 6702376, e-mail: katerina.papakonstantinou@vodafone.com

Ms. Christina Morfogeni, Senior Media Relations Coordinator, Tel. 210 6702365, mob. 6944 600955, fax 210 6702376, e-mail christina.morfogeni@vodafone.com