Düsseldorf, 27. April 2007. Vodafone's successful strategy for the development and marketing of advertising content has taken another step forward with the establishment of "Vodafone MediaSolutions!". Burkhard Leimbrock is Vodafone MediaSolutions! Director. He will be responsible for the set-up and operation of the new unit and he will also be promoting marketing activities and marketing partnerships for Vodafone's products and services.
Interactive advertising is evolving into a significant market with excellent growth prospects for Vodafone. For example, the Vodafone live! portal has 3.5 million unique users and generates 450 million page views per month. It is the most successful and profitable mobile phone portal in Germany. Vodafone Germany's fixed network website portfolio is also attracting more and more visitors, which is why advertising on the Vodafone portal is now extremely popular with cooperation partners and advertisers. betandwin and Daimler Chrysler are already advertisers on the Vodafone portal. This is why Vodafone is extending its media division and establishing the "Vodafone MediaSolutions" business unit. Advertising formats such as mobile TV commercials, mobile radio commercials, newsletter advertising and couponing are already included in the portfolio, and it will be supplemented by even more services over the next few months. International media partnerships are also in the pipeline.
Vodafone markets advertising space on the Vodafone live! portal in conjunction with its cooperation partner Gruner + Jahr EMS. Burkhard Leimbrock will consolidate this cooperation with Gruner + Jahr and set up a Vodafone team that can optimise marketing activities and the associated services with its marketing partner.
Burkhard Leimbrock has more than a decade's experience in the media and internet sectors. Up to the end of April 2007 he was Vice President International on the OpenBC AG aktiv management board, where he was in charge of expanding and restructuring international operations. Prior to this, the business management graduate held the position of Senior Regional Director Europe at DoubleClick, was on the management board of RMS Radio Marketing Service GmbH + Co. KG and Managing Director of Gruner + Jahr Electronic Media Service GmbH. After graduating in 1994, he started out his media career as a trainee at the Axel Springer Verlag publishers, where he held various new media management positions.
Erik Friemuth, Director Business Unit Vodafone live! said, "More and more enterprises are adding the internet and mobile marketing to their communications mix. The establishment of Vodafone MediaSolutions! will enable us to considerably improve our customer service in this area and to tap additional market potential. Burkhard Leimbrock is a specialist with vast experience in the development and restructuring of fast-growing enterprises. He's also bringing a valuable combination of know-how in marketing, online marketing, Web 2.0 and internationalisation with him."
If you have any queries, please contact:
Bettina Donges, External Communications, T: +49 211 533-6654
Vodafone Germany is one of the largest and most modern telecommunications providers in Europe. It serves over 30 million customers, realises turnover of more than EUR 8 billion and has 9,000 employees. Vodafone Germany is an innovative technology and service enterprise, offering a comprehensive range of mobile communication services from one provider. The portfolio includes mobile communications and fixed network telephony, as well as data services for business and private customers. Continuous development, numerous patents and investments in new products, services and the modern network have made Vodafone an innovation leader in the German telecommunications market. The company is headquartered in Düsseldorf. Eight branch offices and a chain of 1600 Vodafone shops keep us close to our customers. The Vodafone Germany group of companies also includes a majority shareholding in the Arcor telecommunications group, which is headquartered in Eschborn, Germany. Vodafone Germany is committed to CSR and it additionally supports numerous projects through the German Vodafone Foundation.
The company is part of the Vodafone Group. Visit the website at www.vodafone.de for further information.