Düsseldorf, 24 April 2008. Which are the most valuable brands in the world? Famous market research and consulting firm, Millward Brown (New York), has now answered this question for the third year in succession in its annual survey. Vodafone achieved an excellent result in the survey with eleventh place worldwide and second place in Europe. This puts it very high up the ranking list above other strong brands such as SAP, Mercedes, Siemens or IKEA. In its own sector, Vodafone actually leads the ranking table. The survey was made on over a million consumers in 31 countries and involved over 50,000 brands.
Millward Brown's survey investigates the brand value of large corporations. It is calculated using a complex formula that takes contribution to revenue and the company's future outlook into account. Vodafone's brand value has increased by 75 percent since last year to EUR 23.1 billion (USD 36.9 billion). That puts the company in eleventh place worldwide and second place in Europe. The study ascertained a disproportionately high increase in the brand value of technology enterprises which are also telecommunications enterprises.
"A strong brand is absolutely essential if you want to be competitive in the global markets. That's why we're so delighted about our "Vodafone" brand's very positive development and the disproportionately high increase in our brand value. Our proactive strategy to increase brand and corporate value has paid off," said Friedrich Joussen, CEO of Vodafone Germany.
Visit http://www.millwardbrown.com to see the top 100 ranked brands.
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Vodafone Germany is one of the largest and most modern telecommunications providers in Europe. It serves almost 34 million customers, realises turnover of more than EUR 8 billion and has 9,000 employees. Vodafone Germany is an innovative technology and service enterprise, offering a comprehensive range of mobile communication services from one provider. The portfolio includes mobile communications and fixed network telephony, as well as data services for business and private customers. Continuous development, numerous patents and investments in new products, services and the modern network have made Vodafone an innovation leader in the German telecommunications market. The company is headquartered in Düsseldorf. Eight branch offices and a chain of 1600 Vodafone shops keep us close to our customers. The Vodafone Germany group of companies also includes a majority shareholding in the Arcor telecommunications group, which is headquartered in Eschborn, Germany. Vodafone Germany is committed to CSR and it additionally supports numerous projects through the German Vodafone Foundation.
The company is part of the Vodafone Group. Visit the website at www.vodafone.de for further information.