Exclusively in the Arab region
International brand names deliver their ads to Vodafone customers who shall take advantage of such free service & benefit from these brands special offers & discounts.
The new service (in the trial phase) is launched in accordance with Vodafone strategy & aim to provide a bunch of complementary extensive services to its customers.
The new hit which is mutual benefit for both advertising companies & consumer is copied to Vodafone Egypt after it has been launched & activated successfully in several parts of Europe within the past few months.
Head of Mobile ads department, Mr. Karim Khalifa stated "The new ads service is at all levels a hit for Vodafone" he also optimistically added "I expect it to attain the same recognition like the European model".
Khalifa mentioned the "Please Call Me" service as one of the most important channels for advertising companies to approach Vodafone customers. This service is proven by statistics to be one of the most commonly used among Vodafoners. Other routes that Vodafone plans to use for its pioneering ads service are "Vodafone live" & "SMS" messages in addition to the "Mini Call" & "MMS" services.
Referring to the recently launched service Khalifa explained that every "Please Call Me" message will comprise a directed commercial linking to "Vodafone live" service which enables access to the displayed video ads same way as T.V.
"No doubt that Vodafone customers shall take pleasure in special discounts & offers given by advertisers when they access the ads web link... even customers who do not yet carry 3G broadband mobiles shall be able to take advantage from this service in an audio format through the "IVR" service." Karim Khalifa added.
This service will be of advantage for both customers as well as advertisers because Ads will reach the advertisers targeted customers instantly, directly & precisely. Also advertisers will be able to function their new service to compliment their ads campaigns as well as diversifying their customer approach through the aforesaid Vodafone variable ads channels. In addition to all these pros this medium is highly appreciated by the advertisers due to a monitoring option which can count ads viewership & measure the campaigns efficiency.
Khalifa continued :"Reassuring customer privacy concepts & despite what I have mentioned about this service, any customer will have the option to receive or not receive such ads messages."
The Vodafone Ads department head also clarified that any Vodafone customer should always take advantage of these ads due to the reason that they are directed to the right customers who have interest in such messages" he added: "It's worth to mention here that Vodafone Egypt is working on the necessary procedures to regulate "SPAM" messages." (messages from unidentified sender or source).
Vodafone's philosophy approach & commitments towards its customers is based on the concept of its slogan /concept "Don't miss a moment" & which is practically applied through this new service which allows the customer to cope & be exposed to new products or services offers or bargains and at the same time control or block such ads.
Karim Khalifa has pointed as well to the great appeal of this service to the advertisers as an innovative and creative way to reach their customers, adding that this new advertising method will boost competition, enhance creativity and innovativeness of advertising techniques within the Egyptian market.
Finally Karim concluded to the pioneering role of Vodafone Egypt represented in the trial launch of the new ads service channels in cooperation with several major multinational trademark companies such as P&G (Procter and Gamble), BMW, Pepsi, Citibank, Delta Group in addition other partnerships of other important companies which are in progress, as well as the aid and support of the relevant governmental authorities such as the "Consumer Protection Agency".