Vodafone has become the main partner of the 43rd Karlovy Vary International Film Festival. In addition to financial support of the festival itself and joint communications campaigns, Vodafone is preparing an SMS ticket reservation system and the Festival ‘Fair’ Club with day and night programs for festival goers. Vodafone customers may also take advantage of accommodation at the Vodafone Hotel and the shuttle buses from Prague to Karlovy Vary, completely free of charge.

"Our support of the Karlovy Vary Film Festival fits perfectly into our new sponsoring strategy, in which we not only want to communicate our brand in a relevant way, but we also want to especially bring real value to our customers and support or commercial activities,” says Monika Čížková, Director of Brand and Communications at Vodafone Czech Republic.

Reservation system
Vodafone offers all festival visitors the ability to reserve tickets by sending an SMS or directly on their mobile through the Vodafone live! portal. Last year, more than 74 000 visitors reserved tickets this way.

Fair club
The popular Fair Club can once again be found in Spa 1 and will function as an Internet café during the day and as a concert and party venue at night. The club was visited by 15 000 people last year.

Vodafone hotel
Vodafone customers may stay at the Vodafone hotel free of charge. Last year, 2600 customers took advantage of this.

Vodafone bus
Shuttle service between Prague and Karlovy Vary will be handled by two Vodafone buses, which will be free for our customers.

On the web and on Vodafone live!
All information regarding Vodafone's activities at the festival, including ticket or Vodafone hotel reservations can be found on the festival section of the Vodafone live! portal. Last year, Vodafone's www.dostanemevaskfilmu.cz site was visited by 240 691 unique visitors.

The 43rd Karlovy Vary International Film Festival will be held between the 4th and the 12th of July, 2008.