Myer summer range includes hot handsets as the ultimate fashion accessory with Vodafone store-within-store concept launching Australia-wide

Myer and Vodafone Australia today announced a retail agreement that will see the first of 60 new Vodafone stores opening within Myer retail premises over the next two years. The first 'Vodafone in Myer' store will open at Chermside, Queensland, on August 22, 2007, followed by 19 other similar stores scheduled to open before Christmas at Myer locations around Australia.

"There is definitely something very exciting and sophisticated in the way Vodafone sells mobile," said Myer CEO, Bernie Brookes. "This is a new direction for Myer that allows us to meet our customers’ burgeoning interest in mobile products, services and content that complements fashion tastes and lifestyle needs."

The first Vodafone in Myer store opening will be followed by new stores-within-stores launching around the country as the two retailers fast-track their new store fit-out program to meet the all-important pre-Christmas trading period. Following the inaugural Chermside store launch, the companies will open a Vodafone retail outlet within Myer’s flagship store at Lonsdale Street, Melbourne on 19 September.

Vodafone Australia CEO, Russell Hewitt, said: “Signing this exclusive store in store retail agreement with Myer is a major coup for Vodafone. It opens up a premier, new retail environment that gives us prime exposure to Myer customers, who typically seek out stylish, high-quality products.”

Vodafone is positioning the Myer deal as part of its aggressive retail expansion strategy that will see Vodafone virtually double its retail presence in Australia within two years.

"We're making significant, ongoing investment in our mobile network, we're continually bringing compelling new products and content to market and we're working hard to enhance our customer service experience," continued Russell Hewitt. "At the same time, we're creating new, retail experiences for customers, which, in this case, positions Vodafone as the ultimate fashion and lifestyle accessory for discerning customers."

Please find below a schedule of the Vodafone in Myer stores that will open before the end of
October 2007:

Date - Location
August Chermside QLD
September Chadstone VIC
September Melbourne City VIC
September Southland VIC
September Highpoint VIC
September Bondi Junction NSW
September Sydney City NSW
October Pacific Fair QLD
October Brisbane City QLD
October Maroochydore, QLD
October Parramatta NSW
October Hobart TAS
October Adelaide City SA
October Perth City WA
October Macquarie NSW
October Castle Hill NSW
October Warringah Mall NSW
October Chatswood NSW
October Miranda NSW
October Cairns QLD

About Vodafone
Vodafone is the world's leading international mobile telecommunications group with equity interests in 27 countries and 33 partners across 5 continents. The company provides quality services to 3.68 million Australian customers and has more than 200 million proportionate customers worldwide.

© Vodafone Pty Limited 2007: VODAFONE and the Vodafone logos are trade marks of the Vodafone Group. Other product and company names mentioned herein may be the trade marks of their respective owners.

For more information please contact:

Greg Spears, Vodafone Australia - 0406 315 014
Carlie Fowler, Vodafone Australia - 0414 209 181