Vodafone transforms mobile broadband market offering 5GB for $39 per month
Vodafone Australia today slashed the price of mobile broadband, launching a 5GB plan for $39
per month.
Vodafone’s dramatic move is designed to put mobile broadband on every customer’s Christmas wish list. Comparable to the price and speed of fixed line broadband, with the added convenience of fast,
easy installation and mobile access, Vodafone’s new 5GB data offer comes complete with either a free Vodafone Mobile Connect USB modem or the recently launched E800 Expresscard, both valued at RRP $299.00. The offer is available to new or existing customers, exclusively on a 24-month contract.
Tim Cowan, Data Marketing Manager at Vodafone Australia, said: “Vodafone has invested wisely to build a mobile broadband network that provides coverage where it really counts. Vodafone is a challenger brand and we’re first again with the best deal for customers by a country mile!”
“This plan makes mobile broadband more affordable for many Australian customers and ends the traditional view that mobile broadband is the exclusive domain of business customers,” added Cowan.
“With a huge 5GB for only $39 – and, of course, no need for line rental – Vodafone’s new pricing hits the sweet spot for personal customers and will make it an easy choice for more business customers to capitalise on the benefits of mobility as they return to work in the New Year.”
Vodafone’s 3G Broadband network utilises High Speed Downlink Packet Access (HSDPA) technology, which currently operates on the 3.6Mbps standard. Customers in the greater metropolitan areas of Sydney, Melbourne, Canberra, Brisbane, Gold Coast, Sunshine Coast, Central Coast, Adelaide and Perth, plus all major airports across the country can enjoy download speeds of between 600kbps to 1.5Mbps2 on Vodafone’s 3G Broadband network.
Current Vodafone 3G Broadband customers who’ve subscribed to the 100MB and 300MB 12-month and 24-month contracts can easily migrate to the new 5GB plan, retaining their contract term and with no penalty.
Some existing customers on higher data plans may need to pay a fee to move to the new plan. This fee is dependent on the residual time remaining on their original contract.
Cowan concluded: “Vodafone is determined to finish the year with a bang, and 5GB for $39 not only blows the competition out of the water this Christmas, but ensures Vodafone customers head into the New Year with the best value available in market.”
Both the Vodafone Mobile Connect USB modem and the E800 Expresscard are capable of operating on the 7.2Mbps network standard. When Vodafone upgrades its 3G Broadband network to the 7.2Mbps standard, customers will not need to purchase a new device to take advantage of the faster data speeds.
Vodafone customers also enjoy the benefit of Vodafone’s tried and tested optimisation software that compresses around 30 per cent of data throughput. Optimisation helps to reduce costs through increased efficency and delivers data faster to customers.
- Offer subject to change and only available between 3 December and 31 December 2007. Available to credit approved customers who connect to Vodafone on a $39 Data Bundle contract for 24 months and pay by Direct Debit for the life of the contract. Minimum monthly spend is $39 and minimum cost to the customer over 24 months is $936 excluding any additional device repayments (if applicable), additional or excluded service costs. Early Exit Fee of $25 x months left on the 24 month contract applies if not connected for 24 months. Customers are liable for the monthly access fee on a pro rata basis from the date they connect to the Data Bundle until their 1st full billing cycle. Actual charges may vary on the statement as each charge is rounded to the nearest cent before GST is included. Usage over included data is charged at 10c per MB. Data included is for use in Australia only. Included data expires each month. Some services excluded. Vodafone Mobile Broadband is subject to network limitations and availability. Outside 3G broadband areas (which currently cover metropolitan areas of Sydney, Melbourne, Canberra, Brisbane, the Gold Coast & Sunshine Coast, Adelaide and Perth plus all international airports in Australia) Vodafone Mobile Internet operates at slower access and download speeds on Vodafone’s GPRS network (which covers 92% of the places customers live and work in Australia).
- Speeds stated are available where circumstances permit. Please keep in mind factors such as coverage, location, a user’s hardware and software, the source of your download and general network and internet traffic, which will impact actual speeds experienced.
For further information on Vodafone 3G Broadband, visit www.vodafone.com.au or contact:
Greg Spears on Mob: 0406 315 014 or via email: greg.spears@vodafone.com or
Dominic Hilton-Foster on Mob: 0405 703 495 or via email: dominic.hilton-foster@vodafone.com