Media Advisory
Media Opportunities from Vodafone at Mobile World Congress 2008
Vodafone is providing the following facilities for the media at Mobile World Congress 2008 in Barcelona from Monday 11th to Thursday 14th February. They include:
- A dedicated Vodafone at Mobile World Congress website
- The Barcelona Blog – a blog from Vodafone during the Congress week
- A series of press briefings at the Vodafone Pavilion
Further details can be found below:
Vodafone at Mobile World Congress website
This year Vodafone will host a dedicated internet microsite providing information to the media and delegates on press announcements, briefings throughout the four-day event. The site can be found here: www.vodafone.com/mobileworldcongress
Vodafone will provide a mobile-formatted version of the internet microsite which can be accessed either directly via www.vodafone.com/mobile on a mobile device or by registering to be sent a link via SMS on http://www.vodafone.com/mobile_world/register.html
Vodafone Barcelona Blog
For the first time Vodafone will be running a dedicated Congress blog. Led by the Vodafone Group Media Relations team, the blog will contain running commentary, interviews with senior Vodafone executives and videos of key events at Congress. The URL for the Congress blog is www.vodafone.com/barcelonablog
Vodafone Press Briefings
Vodafone will host the following press briefings at the Vodafone Pavilion during the week of Mobile World Congress. Please note that members of the press are required to register their attendance for all press briefings by contacting Vodafone Group Media Relations office, or contacting one of the company’s PR representatives (a list is below).
Monday 11th February
Vodafone Mobile Money Transfer – media briefing
11:00 – 12:00hrs, Vodafone Pavilion
Details: Vodafone will update media on developments with Mobile Money Transfer for emerging markets
Vodafone-only branded handsets – media briefing
12:00 – 13:00hrs, Vodafone Pavilion
Details: Vodafone to update media on its Vodafone-branded handset strategy and unveil new ultra-low cost devices for emerging markets
Tuesday 12th February
Vodafone Mobile Advertising – media briefing
15:00 – 16:00hrs, Vodafone Pavilion
Details: Vodafone will update media on developments in Mobile Advertising
Wednesday 13th February
Vodafone Group Foundation – media briefings
13:30hrs onwards, Vodafone Pavilion
Details: The Vodafone Group Foundation and the UN Foundation to announce a major new technology partnership
Vodafone Speakers at Mobile World Congress
Tuesday 12th February
Arun Sarin, Chief Executive, Vodafone – Opening Keynote speech of Congress
09:15 – 11:15hrs, Hall 5 level 3, Salon D'Actes
Details: Arun Sarin to address the opening session of Mobile World Congress
Richard Saggers, Head of Mobile Advertising, Vodafone – Mobile Advertising Roundtable
11:40 – 13:10hrs, Hall 5 level 3, Salon D'Actes
Details: Richard Saggers to take part in panel discussion on the future of Mobile Advertising
Demonstrations and facilities at the Vodafone Pavilion
The Vodafone Pavilion will be located a stand-alone building in Zone 3 of the Fira Complex. Demonstrations this year will include:
- A range of leading Vodafone-only branded handsets
- Vodafone Mobile Money transfer services
- Mobile Widgets
- Third-party LTE technical demonstration
- Mobile Advertising
- Third-party Femtocell technical demonstration
To arrange meetings with Vodafone executives, please visit the reception desk at the Vodafone Pavilion.
Vodafone media contacts at Mobile World Congress
Mark Pursey – +44 7867 900 809
Bobby Leach - +44 7770 842 226
Aileen Thompson - +44 7795 007 700
Mark Street - +44 7867 900 818
Simon Gordon - +44 7710 070 698
Janine Aiken-Young - +44 7771 775 318 (Industry Analyst enquiries only)
About Vodafone
Vodafone is the world’s leading international mobile communications group with equity interests in 25 countries across five continents and over 252 million proportionate customers at 31st December 2007, as well as 39 partner networks. For further information, please visit www.vodafone.com.