Vodafone today announces the latest addition to its range of Vodafone live! exclusive handsets and the first mega-pixel camera phone for GSM networks - the Sharp GX30. The new phone follows the Sharp GX10, GX10i and the GX20, some of the best-selling handsets in the Vodafone live! range.

The state-of-the-art Sharp GX30 comes with a built-in CCD camera capable of taking one million-pixel high-quality images, the first of its kind in Europe. For the first time on GSM networks, Vodafone customers will be able to take photographs suitable for print out and eliminate the need to carry a separate digital camera. Additional new features include a unique 262,144 colour large-sized LCD screen (four times the quality of the GX20), a removable SD memory card for greater storage and easy transfer, as well as an MP3 player, enabling customers to play their favourite music tracks on their handset.

Peter Bamford, Chief Marketing Officer, said, "The Sharp GX30 is a clear example of how Vodafone is using its global scale and scope to deliver the latest mobile technology to its European customers. By operating as a global team, Vodafone can deliver a phone like the Sharp GX30 - a phone that is packed with all the latest features, has a great design, yet is still easy to use. By expanding the customer proposition through handset innovation, Vodafone is creating a richer and broader service platform from which to drive revenue growth."

The Sharp GX30 will be available in retail stores from March 2004.

Photography
For images of the GX30, please see: http://www.vodafone.com/media

For further information contact:

Vodafone Group

Tim Brown, Group Corporate Affairs Director
Tel: +44 (0) 1635 673310

Investor Relations
Melissa Stimpson
Darren Jones
Tel: +44 (0) 1635 673310

Media Relations
Aileen Thompson
Jon Earl
Janine Young
Emma Conlon
Tel: +44 (0) 1635 673310

Tavistock Communications
Lulu Bridges
Justin Griffiths
Tel: +44 (0) 20 7920 3150

About Vodafone
Vodafone is the world's largest mobile community, with equity interests in 26 countries and Partner Networks in a further 12 countries, serving over 130 million proportionate customers worldwide.

Vodafone's global consumer service offering, Vodafone live!, opens up a world of mobile colour communication, bringing news, information, e-mail, chat, location-based services, games and shopping to customers' mobile devices. Vodafone live! is available in 16 countries globally and has connected more than 4.5 million customers worldwide.

Vodafone Group 2004. Vodafone and Vodafone live! are trade marks of the Vodafone Group. Other product and company names mentioned herein may be the trade marks of their respective owners.