Vodafone today announces two new elements to its roaming service portfolio, a simplified pricing structure for data roaming and a new reduced rate for Eurocall Platinum, delivering even greater value to its travelling customers.

With the biggest seamless data network in Europe, Vodafone customers can access their e-mail and other business applications as they travel around Europe through services such as Vodafone Mobile Connect Card. Vodafone's data network also enables customers to send picture messages back home from their holidays abroad and to access their usual Vodafone live! services whilst travelling.

Now Vodafone has simplified the pricing scheme for data roaming. Individual services such as picture messaging or remote access will now be charged at flat rates when roaming. The new charging structure will deliver simplicity, predictability and transparency to Vodafone customers.

10 countries initially will offer the new data pricing structure*: Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain, UK, Austria (mobilkom austria group – a Vodafone partner network) and France (SFR - a Vodafone associate).

Launched in September 2002, Eurocall Platinum was developed to reduce the cost of calls for high volume voice roaming customers. Eurocall Platinum built on the success of Eurocall, Vodafone's single rate European price plan, launched in January 2001.

Vodafone has now made staying in touch even better value for Eurocall Platinum customers by reducing the maximum flat roaming rate from €0.65 to €0.50 plus monthly fee (prices quoted are per minute and exclude local tax). The new rate is available to registered Eurocall Platinum customers making calls on their mobiles on participating Vodafone or Vodafone partner networks to any country within Western Europe**.

Current Eurocall Platinum customers in the following countries will be charged the new reduced rate automatically: Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain, and Sweden, UK and SFR customers in France.

Peter Bamford, Vodafone Chief Marketing Officer, said:

"Today's announcement demonstrates how Vodafone is leading the roaming market in offering simplicity and value. Flat rate prices for data services makes pricing easier for our customers to understand and our new rate for Eurocall Platinum delivers even better value to our high voice roaming customers. 

"As Vodafone services become increasingly accessible in more countries, they need to be supported by easy to understand pricing. Greater price predictability and transparency will lead to increased service usage by our customers, delivering growing roaming revenue."

For further information:

Vodafone Group

Tim Brown, Group Corporate Affairs Director
Tel: +44 (0) 1635 673310

Investor Relations
Melissa Stimpson
Darren Jones
Tel: +44 (0) 1635 673310

Media Relations
Jon Earl
Janine Young
Emma Conlon
Tel: +44 (0) 1635 673310

Tavistock Communications
Lulu Bridges
Justin Griffiths
Tel: +44 (0) 20 7920 3150

Notes to editors:
* Launch times for new data roaming pricing structure: All countries will be able to offer new data pricing from 1 October 2003 with the exception of Austria 31 October 2003; France 29 October 2003 and Germany 27 November 2003.

** "Western Europe"
Andorra
Austria
Belgium
Canary Islands
Denmark
Faroe Islands
Finland
France
Germany
Gibraltar
Greece
Italy
Liechtenstein
Luxembourg
Monaco
Netherlands
Norway
Portugal
Republic of Ireland
San Marino
Spain
Sweden
Switzerland
United Kingdom