THQ Inc. (NASDAQ: THQI) and Vodafone today announce an agreement for the distribution of Twentieth Century Fox's 'The Simpsons' branded mobile content exclusively to Vodafone customers throughout Europe, Australia and New Zealand. The first content scheduled for release under this agreement, including ringtones, animated picture messages, wallpapers and screen savers, will be available from November, followed by games.
"I am delighted that we are able to launch The Simpsons on a global basis with Vodafone. This is one of the most exciting launches in mobile entertainment to date." said Adam Comiskey, General Manager, EMEA at THQ Wireless. "Our decision to launch this range of content, first, with Vodafone reflects on their ability to access a worldwide customer base. The Simpsons is set to become a leading favourite in mobile entertainment."
"The Simpsons, with its world-wide audience, is an important element of our global entertainment strategy," said Guy Laurence, Global Marketing Director Product and Content Services at Vodafone. "Vodafone will be first to market with the range of mobile entertainment content in Europe and Australiasia, giving our customers the first opportunity to enjoy the antics of The Simpsons through their mobile phones as well as on the television show."
"The Simpsons is a unique property given the breadth of its global audience and on-air longevity. On the other hand, the potential for mobile entertainment is revolutionary given the vast audiences that can be reached in a personalized and continual way," said Peter Byrne, Executive Vice President of Licensing and Merchandising at Fox. "The mobile entertainment category is a natural fit for our global brand strategy for The Simpsons and we are excited about the opportunity to reach and entertain fans of the show. We look forward to rolling out the content with Vodafone."
"The launch of The Simpsons will set a new standard for product-development collaboration and content quality for the mobile space," said Jim Beddows, Vice President of Wireless Entertainment at Fox. "The intent of the service is to have an ongoing publishing strategy that is story and character driven to provide excitement and anticipation to the fans."
For more information:
Vodafone Group Plc
Tim Brown, Group Corporate Affairs Director
Tel: +44 (0) 1635 673310
Investor Relations
Melissa Stimpson
Darren Jones
Tel: +44 (0) 1635 673310
Media Relations
Jon Earl
Janine Young
Emma Conlon
Tel: +44 (0) 1635 673310
Tavistock Communications
Lulu Bridges
Justin Griffiths
Tel: +44 (0) 20 7920 3150
THQ
Liz Pieri
Media Relations
Tel: +1 818 871 5061
Julie MacMedan
Investor Relations
Tel: +1 818 871 5095
Jeff Klein/Sara Jaine Davis
Bender/ Helper Impact
Tel: +1 212 689 6360
About Fox
A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, the top supplier of primetime entertainment programming to the broadcast networks.
About Vodafone
Vodafone provides a full range of mobile telecommunications services, including voice and data communications. Vodafone has equity interests in 26 countries and Partner Networks in a further 9 countries, serving over 120 million proportionate customers.
Vodafone is recognised worldwide for its quality of service and product innovation. Vodafone's latest global service offering, Vodafone live! opens up a world of mobile colour communication, bringing news, information, e-mail, chat, location-based services, games and shopping to customers' mobile devices. Vodafone live! is available in 14 countries globally.
About THQ Wireless
THQ Wireless is a world-leading publisher and distributor of games for mobile phones with a current catalogue of more than fifty titles. The company is a subsidiary of THQ Inc. (NASDAQ: THQI). Further information at www.thqwireless.com (http://www.thqwireless.com)
For more information about The Simpsons branded wireless content and the rest of the THQ Wireless product portfolio, please visit www.thqwireless.com.
About THQ
THQ Inc. is a leading, worldwide developer and publisher of interactive entertainment software for a variety of hardware platforms including those manufactured by Sony Computer Entertainment America Inc., Nintendo and Microsoft as well as PC CD-ROM and wireless devices. The THQ web site is located at www.thq.com. THQ is a registered trademark of THQ Inc.
This press release contains statements that are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations, estimates and projections about THQ's business based, in part, on assumptions made by its management. These statements are not guarantees of THQ's future performance or the performance of THQ Wireless games, and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including, but not limited to, those described above and the following: changes in demand for THQ's products, including THQ Wireless games, the timing of customer orders and deliveries, the impact of competitive products and pricing and difficulties encountered in the integration of acquired businesses. In addition, such statements could be affected by growth rates and market conditions relating to the interactive software industry and general domestic and international economic conditions. Specific information concerning these and other such factors is contained in THQ's March 31, 2003 Form 10-KT filed with the Securities and Exchange Commission. A copy of this filing may be obtained by contacting THQ or the SEC. The forward-looking statements contained herein speak only as of the date on which they are made, and THQ does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.

