Vodafone Group Plc today announces the launch of its first global communication campaign. The campaign, the largest in Vodafone's history, will be introduced on 1st September,initially on national TV in the UK and on Pan-European TV. Over the next few months it will rollout in all key markets.
The global branding campaign will feature TV, cinema, print and outdoor media. Each version will ask the question "How Are You?".
Commenting Sir Christopher Gent, Vodafone's Chief Executive, said: "This campaign is a key next step in our plans to establish Vodafone as a truly global brand and we aim to run "How Are You?" in all our major markets across all types of media. The weight of the campaign is such that we are expecting to be in the top three brand advertisers in each of the markets where it is launched."
The new global brand campaign was created by Wieden + Kennedy, one of the world's leading creative advertising agencies.
For further information contact:
Anna Cloke, Head of UK Corporate Communications
Telephone: +44 (0) 7000 500100