For ADS holders, The Bank of New York maintains a Global BuyDIRECT Plan for the Company, which is a direct purchase and sale plan for Depositary Receipts, with a dividend re-investment facility. For additional information please contact:
The Bank of New York Shareholder Relations Department
Global BuyDIRECT
P.O. Box 1958
Newark
New Jersey
07101-1958
USA
Telephone: 800 233 5601 (US toll free)
Telephone: +1 212 815 3700 (International)
Is there any eligibility criteria for enrolling in the Global BuyDIRECT Plan?
Most individuals are eligible to enrol in Global BuyDIRECT. Interested investors may participate in the Plan if they already own Vodafone ADSs or non-holders may make their initial purchase of ADSs directly through the Plan. If you have any questions or would like to receive an Enrollment Form and the Global BuyDIRECT brochure, please contact The Bank of New York with the details above or visit their website at http://www.globalbuydirect.com/
What services are available under the Plan?
Once enrolled in the Plan you can invest cash dividends when paid and make option cash investments simply and conveniently. Optional cash investments can be made at any time. With Global BuyDIRECT you have the advantage of having your cash fully invested because all ADSs, both full and fractional, are credited to your account and earn additional dividends when paid.
How do I join the Plan if I currently hold my Vodafone ADSs in certificated form?
You can join the Plan by completing and submitting the enrollment form. To participate in the Plan you must hold the Vodafone ADSs in your name. Upon enrolling in the Plan you may make an initial purchase of ADSs to fulfill this requirement. If you currently hold ADSs in your name, simply complete and submit the enrollment form indicating to what extent you want to participate. Please read the Global BuyDIRECT Brochure for further information.
What happens when I want to sell or transfer my ADSs?
ADSs owned by you, whether in book-entry or certificated form, can be easily sold or transferred through the Plan. Transfers may be effected in book-entry or certificated form. You may instruct The Bank of New York to issue a certificate in your name for ADS held in the Plan at any time.
What costs are associated with Global BuyDIRECT?
Global BuyDIRECT is administered solely by The Bank of New York and not by Vodafone Group Plc. Details of the costs and fees associated with the Plan, including enrolment costs, administrative service fees and/or brokerage commissions can be obtain from The Bank of New York:
The Bank of New York Shareholder Relations Department Global BuyDIRECT
P.O. Box 1958
Newark
New Jersey
07101-1958
USA
Telephone: 800 233 5601 (US toll free)
Telephone: + 1 212 815 3700 (International)
Transferring
For information about transferring shares to another name, or transferring from a deceased owner or Joint Tenant, please see the relevant section of The Bank of New York website.

