Our partnerships with hardware vendors are a viable and successful way of conducting research into future products and services, at the same time avoiding duplication of work being done elsewhere. Sometimes, it makes sense to share knowledge and to join forces in exploring new technology and services. Vodafone Group R&D has long recognised this, setting up joint research projects with prominent partners to shorten development time, deepen business relationships and to enhance its own technology and implementation competence.

We also maximise our contact with creative researchers by leading funded research with key universities worldwide and guiding research programmes like the Wireless World Initiative.

We engage innovators all over the world to bring our customers the best communications technologies and products.

Innovations in mobile advertising are gaining momentum, along with developing mobile TV services. Further interest for the future is in rich communications within community and other applications, which will allow our customers to make calls, share pictures and other media all within a single application.

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