The mobile phone is transforming customer communication.
Millions of consumers have opted to receive text messages from their bank, have texted answers to competition promotions, have clicked on an advertisement, have downloaded an ad funded game or a ringtone used in a TV ad campaign. Mobile marketing comes in many different forms, but has been and continues to be widely and successfully used by brands the world over. From simple text alerts to branded location-aware applications, from shortcodes to branded content, mobile offers one of the most direct, convenient and cost effective ways to reach, influence and engage with your customers.
This section provides a guide to the use of mobile as a marketing medium. It outlines the types of campaign you can deliver, the advertising formats available and guides you through the campaign planning and delivery process.
